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The Scotts Miracle-Gro Company · 1 month ago

Sr. Analyst, CRM Marketing Data & Insights

Marysville, OH

Full-time

Onsite

Mid, Senior Level

$100K/yr - $117K/yr

3+ years exp

The Scotts Miracle-Gro Company is seeking a highly motivated and data-obsessed Senior Analyst, CRM Marketing Data & Insights to join their team. This pivotal role is responsible for ensuring the quality, integrity, and actionable use of core consumer data, bridging the gap between complex multi-channel data and clear business insights.

ConsumerRetailService Industry

Responsibilities

Serve as the subject matter expert across all consumer data, investigating patterns, anomalies, and opportunities within complex datasets

Lead efforts for data unification across multiple sources (e.g., account, purchase history, Email and SMS opt-ins) to create a single, accurate view of the customer

Manage database quality, hygiene, and integrity, implementing and maintaining best practices for tagging and data governance

Act as the analytical lead for the CDP, overseeing data ingestion, identity resolution, and audience syndication, while actively monitoring data flow quality and identifying opportunities to leverage CDP features for advanced segmentation and personalization

Support data preparation and validation for marketing campaigns and CRM initiatives

Develop and implement the overall Segmentation & Personalization Strategy, translating business goals into targeted audience segments and cohorts

Design, build, and continually refine Audience Segmentation models, enabling precise personalization strategies

Conduct Rigorous Reporting & Data Analysis (quantitative and qualitative) on database growth/attrition, engagement & user behavior, campaign performance, and loyalty program performance

Develop and maintain recurring & ad hoc reports that track various KPIs and provide actionable insights to stakeholders

Drive the evolution and enhancement of reporting dashboards and visualizations (e.g., in Tableau), ensuring data is accessible, transparent, and actionable

Perform statistical analysis and provide insights for A/B testing, advising on experiment design and interpreting results to optimize marketing efficiency

Analyze performance and efficacy of the Loyalty Program, identifying trends and opportunities to maximize engagement and customer lifetime value

Collaborate closely with internal Analytics and IT teams to design and optimize data structures, implement new tools (e.g., CDP), and ensure efficient, high-quality data flows that meet strategic analytical and reporting needs

Evaluate and integrate emerging tools and technology to advance our data and personalization capabilities

Qualification

SQLCustomer Data PlatformsData VisualizationStatistical AnalysisCRM Marketing AnalyticsCommunicationProject ManagementCross-functional Collaboration

Required

Bachelors degree

Experience analyzing customer loyalty programs, incentives, and retention metrics

Solid grasp of statistical methods as applied to A/B testing and experiment design

Excellent communication and presentation skills, with the ability to translate complex data findings into clear, actionable business recommendations for non-technical audiences

A highly analytical mindset and passion for data and analysis

Excellent project management and cross-functional collaboration skills

Proficiency in SQL for complex querying, data extraction, manipulation, and analysis

Proven, in-depth experience with Customer Data Platforms (CDPs) and major CRM/Marketing Automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo)

Strong proficiency with data visualization and dashboard tools (e.g., Tableau, Power BI, Looker)

Deep practical experience analyzing and unifying complex, multi-channel consumer behavior data

3+ years of experience in a highly analytical role focused on CRM, customer data, marketing analytics, or business intelligence