Tricentis · 1 month ago
Senior Corporate Events Manager
Austin, Texas
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expTricentis is a leading software testing company, and they are seeking a Senior Corporate Events Manager to oversee the strategic planning and execution of flagship events. This role involves managing cross-functional teams, vendor partnerships, and ensuring events align with corporate objectives to enhance brand presence and customer engagement.
Artificial Intelligence (AI)Business Process Automation (BPA)DevOpsEnterprise SoftwareInformation TechnologySoftware
Responsibilities
Lead the strategy, planning, execution, reporting and optimization of these hosted and sponsored events ensuring they align with corporate objectives and enhance the company’s brand presence
Collaborate with senior leadership to define event goals, themes, and key performance indicators (KPIs)
Lead internal and external event communications
Develop comprehensive programs: pre-event, at-event, and post-event marketing plans in conjunction with product marketing, content, alliances, demand generation and field teams
As a senior leader, foster a positive culture of collaboration and continuous improvement
Be a resource for other team members on how to get things done efficiently, know and clearly articulate our current business processes, and demonstrate our core values on a daily basis
Ability to lead a large cross-functional team to deliver all the parts needed for the event
Work closely with global marketing, operations, executive leadership, product, sales and customer growth teams to ensure all event initiatives are aligned with broader business objectives and regional priorities
Understand the chain-of-command for approvals to ensure effective communications
Partner with global internal cross-functional teams and leadership to create event agendas, campaigns, and content to engage targets
Understand the importance of local market knowledge and how to balance global vs. local needs
Lead design teams, consultants and agencies to develop key creative and promotional materials
This includes providing creative and messaging briefs with requirements and mandatories
Ensure stakeholder approval and responsible for final reviews and approvals
Manage external agencies, vendors, and service providers, overseeing contracts, procurement process, timelines, and budgets to ensure high-quality event delivery and cost efficiency
Develop and maintain comprehensive project plans for each event, including timelines, key milestones, vendor due dates, task assignments, and budget management, ensuring all deliverables are met on schedule
Oversee all logistical aspects of events, including venue selection, vendor management, travel arrangements, on-site coordination and staffing, and overall event flow to guarantee a seamless attendee experience
Manage and track budgets using corporate processes for all events, ensuring alignment with financial objectives, and delivering events within budget constraints
Proactively identify potential risks or issues and develop contingency plans to ensure seamless event delivery
Track and analyze key performance indicators (KPIs), including QLs, conversion rates, pipeline generated, and ROI to measure the effectiveness of event programs
Use data to inform strategic decision-making and to optimize future event strategies
Provide pre-event reports (when applicable), registrants, meetings, and other KPIs
Prepare post-event reports, including attendee feedback, financial analysis, ROI, and recommendations for future events
Qualification
Required
B-to-B marketing tech background with experience with scaling large companies or fast growth startups
A minimum of 8 years of related experience with a bachelor's degree in Marketing or related field
Ability to travel domestically (~10-20 days/year) and internationally (~20-30 days/year)
Experience managing large-scale, in-person, and virtual events and conferences
Comfortable with a wide range of event formats such as roundtables, executive dinners, conferences, roadshows and trade shows
Enjoys change and can adapt quickly as the business grows, adding new technology, people and processes
Excellent project management skills and desire to work in a fast-paced environment
Ability to build, manage, and influence cross-functional teams and business partners
Ability to interface effectively with all levels of management and functional disciplines
Experience working with an internal procurement department
Excellent communication, conflict resolution, change management and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders
Data-driven mindset with strong analytical and reporting skills
Experience working with salesforce.com and BI tools (PowerBI preferred), understanding of marketing automation and ABM tools and methodologies
Experience with data segmentation and prioritization with insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)
In-depth understanding of how to work with sales and sales leadership, with knowledge of sales targets, sales methodology, and sales strategy
Creative self-starter and problem solver with a can-do attitude
Strong oral and written communication
Strong use of PowerPoint, Excel, and project management tools (Asana)
Benefits
Market conform salary + success-oriented bonus.
401(k) plan, full benefits package available.
Company paid Disability and Life Insurance.
Hybrid work environment.
Company
Tricentis
Tricentis is an automated software testing and quality engineering that accelerates software delivery and digital transformation.
1001-5000 employees
H1B Sponsorship
Tricentis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (7)
2023 (6)
2022 (4)
2021 (4)
Funding
Current Stage
Late StageTotal Funding
$1.5BKey Investors
GTCRInsight PartnersViewPoint Capital Partners
2024-11-26Private Equity· $1.33B
2017-01-23Series B· $165M
2014-12-31Debt Financing
Leadership Team
Damien Johnson
Field CTO
Dave Hafner
Chief Financial Officer
Recent News
Business Wire
2025-12-16
2025-12-11
2025-12-10
Company data provided by crunchbase