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Tinuiti · 1 month ago

Director, Strategic Planning

United States

Full-time

Remote

Director/Executive

$140K/yr - $150K/yr

10+ years exp

Tinuiti is the largest independent full-funnel marketing agency in the U.S., focused on delivering measurable results. The Director of Strategic Planning will lead the strategic planning capability for key clients, develop media strategies, and serve as a trusted advisor to clients, ensuring alignment with their business goals.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Leading the strategic planning capability on your key client(s) as well as, advancing our strategic media capabilities across the broader team

Orchestrates the development of strategic media plans that reflects a client's business strategy to advance its share/penetration and achieve profitable growth

Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels

Produce & templatize the core outputs of Tinuiti’s planning tool suite

Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges

C-Level partnering by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals

Be a critical stakeholder in the development of Tinuiti’s planning tool partners. Evaluate and roadmap the further development of Tinuiti’s suite of tools

Leads consultancy opportunities focused on media mix and audience development

Creatively craft information into concise stories that engages, inspires, and motivates

Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)

Instill a *break-it* approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

Qualification

Media strategy developmentMedia planning toolsClient relationship managementData-driven mindsetCommunication skillsLeadershipResourcefulnessInsightsProactive thinkingCollaboration

Required

10+ years of media strategy and planning experience

Experience across both linear and digital channels, with a heavy focus across video channels and social

Strong POV of industry planning, insights, and competitive tools

Expert knowledge of the media landscape

Knowledge across planning and research tools, example: NMI, Commspoint, Kantar, Similar Web, Pathmatics, etc

Ability to build relationships with clients and peers (trusted advisor)

Strong written and oral communication skills, specifically around presentation story-telling

Ability to travel to onsite meetings occasionally

Benefits

Unlimited PTO

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources