Personetics · 3 days ago
Director of Marketing Communications & Customer Engagement
New York, NY
Full-time
Onsite
Director/Executive
$180K/yr - $235K/yr
15+ years expPersonetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. The Director of Marketing Communications & Customer Engagement will lead efforts in storytelling, content strategy, and customer advocacy to enhance brand awareness and customer retention in a fast-paced SaaS environment.
AnalyticsFinanceFinancial ServicesFinTechInformation Technology
Responsibilities
Build and scale a customer marketing program that drives retention, expansion, and advocacy—fuelling CSAT, case studies, and earned media
Own the Executive Customer Council, personally sponsored by the CMO in partnership with the CEO, including a calendar of annual virtual and in person events, and associated content strategy
Lead the content strategy and operations, developing integrated campaigns and thought leadership that support pipeline and category growth goals
Own the communications strategy (corporate, product, and executive), working closely with the CMO and Chief Product Officer to elevate the Personetics Cognitive Banking story across global media, industry stages, and digital channels
Manage and optimize relationships to global comms agencies for media plancement
Develop a video strategy, overseeing creation of client stories, product launches, brand and culture videos to support awareness and engagement across channels and associated metrics
Design and manage the social media strategy for key executives and to create a program to support employee amplification
Create and manage customer marketing recognition programs including client awards program, recognition programs and advocacy program
Partner with regional field marketing leads and product marketing to ensure global consistency and local relevance in messaging
Support relationships with key media and industry organizations globally
Define and track content and comms analytics, ensuring programs are data-driven, optimized for performance, and aligned to company KPIs
Manage and mentor a growing team of content, comms, and customer marketing professionals
Qualification
Required
15+ years of progressive experience in marketing, including at least 5 years in a leadership role overseeing content, communications, and/or customer marketing within a B2B SaaS or fintech environment
Proven success building and scaling integrated content and communications programs that drive brand awareness, category leadership, and revenue impact
Exceptional storytelling ability—adept at translating complex technology and data-driven solutions into compelling, human narratives for executive, customer, and media audiences
Deep understanding of enterprise buyer journeys and how content influences pipeline, retention, and advocacy across the customer lifecycle
Experience managing corporate communications and PR, including executive visibility, media relations, crisis communications, and thought leadership
Strong operational skills in content planning, analytics, and performance measurement, with a track record of driving measurable outcomes
Expertise developing customer advocacy programs - case studies, testimonials, reference networks, and customer councils
Skilled at partnering cross-functionally with product marketing, demand generation, and customer success to ensure alignment on strategy and messaging
Outstanding written and verbal communication skills; comfortable acting as a brand ambassador and spokesperson when needed
Bachelors Degree required
Company
Personetics
Personetics is a provider of data-driven personalization and customer engagement tools for banks and financial services companies.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$178MKey Investors
Thoma BravoWarburg PincusMouro Capital
2022-01-19Private Equity· $85M
2021-02-16Private Equity· $75M
2019-06-01Series Unknown
Leadership Team
Udi Ziv
Chief Executive Officer
Recent News
FF News | Fintech Finance
2025-12-05
Company data provided by crunchbase