Market Mentors, LLC · 1 month ago
Digital Advertising Specialist
Springfield, MA
Full-time
Onsite
Mid Level
3+ years expMarket Mentors, LLC is a dynamic and growing advertising agency seeking a Digital Advertising Specialist with expertise in SEM, paid search, and HubSpot integration. The role involves managing comprehensive digital advertising campaigns, developing proposals, and improving SEO efforts to enhance clients' digital exposure.
AdvertisingMarketingPublic Relations
Hiring Manager
Michelle Abdow
Responsibilities
Facilitate digital advertising campaigns on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat, and other social platforms, as well as re-targeting and display
Develop digital proposals and SEO strategy presentations
Manage digital advertising budgets
Continuously improve tracking, reporting, and profitability of the SEO and SEM efforts
Facilitate HubSpot integrations for the agency and its clients
Research and develop SEO/SEM best practices to identify new market opportunities and maximize program profits with improved organic rankings
Manage the build of landing pages for each digital campaign
Assure Google Analytics and Google Ads are linked for reporting
Maintain expertise in social media, digital and SEO trends, and best practices
Maintain expertise in digital and social media, SEM and SEO trends, and best practices
Qualification
Required
Bachelor's degree in advertising, marketing, business, communications, or related field
Minimum of 3 years of SEM experience
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
Great presentation skills
Proficiency in all digital media executions
Solid organizational and communication skills
Ability to manage and maintain multiple ongoing projects simultaneously and meet strict deadlines
Skill to develop rapport with clients and the team, manage relationships and expectations, and troubleshoot conflicts
Strong verbal and written communications skills, including meeting facilitation and presentations
Ability to work independently and cooperatively with a team in a creative and fun working environment
Understanding of agency capabilities, vision, and mission
Use of agency resources/tools appropriately and efficiently
Preferred
Google AdWords Certification
Benefits
PTO
Health
Life
401(k)
Company
Market Mentors, LLC
Market Mentors is a full-service, fully integrated marketing agency with offices in New England and South Florida.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Michelle Abdow
President and CEO
Amanda Moyer
Account Director
Recent News
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