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Perk · 1 month ago

Growth Marketing Manager - US

Boston, MA

Full-time

Onsite

Mid, Senior Level

$85K/yr - $100K/yr

5+ years exp

Perk is an intelligent platform for travel and spend management, dedicated to redefining how companies manage these processes. The Growth Marketing Manager will lead the strategy and execution of demand generation channels in North America, working closely with various marketing and sales teams to achieve pipeline targets and optimize marketing efforts.

Artificial Intelligence (AI)Business TravelSaaSSoftwareTicketingTravelTravel Agency

Responsibilities

Lead Perk’s mid- to upper-funnel digital marketing strategy in North America, spanning Paid Display, Video, Audio, Social channels and more

Localize our global media approach for the North American market. Building partnerships with regional publishers, DSPs, and data providers to differentiate our brand, build credibility and extend our reach

Steer strategy and contribute to execution for Paid Search in North America—shaping messaging, landing page experience, and keyword focus to align with local insights and maximise demand capture opportunities

Partner closely with the Director of Field Marketing for NAM to ensure tight alignment between marketing and sales—building feedback loops that connect awareness efforts to demand generation and pipeline outcomes

Take ownership of strategy on established channels like LinkedIn Ads while piloting and scale new awareness and consideration channels, including Programmatic Display, Reddit, and Audio, applying a test-and-learn mindset to uncover new growth levers

Collaborate with global Paid Media, Brand, and Creative teams to connect upper-funnel storytelling with performance impact throughout the customer journey

Monitor campaign performance, extract insights, and continuously optimize to drive efficient video completions, brand lift, and consideration metrics through the funnel

Qualification

Digital marketing strategyB2B SaaS experiencePaid Search executionMedia buying expertisePerformance tracking toolsAnalytical mindsetCommunicationCollaborative team player

Required

5+ years of hands-on experience in digital marketing, with at least 2 years in B2B SaaS

Proven understanding of the North American media landscape—from key publishers and paid social platforms to programmatic DSPs and data partnerships

Proven understanding of the North American media landscape. Fluency in the publisher, DSP, and data-provider ecosystem, as well as the trade-offs in targeting, inventory and creative considerations across platforms

Intimate understanding of US firmographics; how to adjust (versus European markets) messaging and value proposition to appeal to key buyer roles and meet cultural expectations

Experience designing and executing full-funnel B2B strategies that connect brand awareness to demand generation and pipeline growth

Clear competence in attribution, lead quality, and incrementality frameworks in B2B buying cycles

Direct experience of Paid Search strategy and execution (Google, Bing)

Familiarity with Salesforce, Marketo, and other tools that support B2B marketing and sales alignment

Strong grasp of digital media buying, planning, and optimization—particularly across programmatic, video, and social

Analytical mindset with the ability to translate data into clear actions and learnings

Strategic yet hands-on, comfortable shifting between high-level planning and day-to-day delivery

Ability to evaluate US publishers, networks, and data partners; capacity to negotiate pilots, assess traffic quality quickly, and shut down underperforming sources without sunk-cost bias

Excellent communicator and collaborator, able to partner effectively across regional sales, field marketing, and global marketing teams

Ability to monitor domestic competitors' narratives, pricing cues, and GTM tactics

Proficiency with performance tracking and reporting tools such as Looker

A strategic, curious thinker who thrives on testing, learning, and iterating

Highly organized with strong attention to detail and accountability for results

Operational rigor in media buying hygiene, budget management, brand safety, and test design

Collaborative and team-oriented, comfortable building cross-functional relationships across geographies

Excited by the opportunity to help build and scale Perk's brand presence in North America, shaping how we show up in a key growth market

Benefits

Receive competitive compensation and equity ownership in Perk

Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays

Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan

Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date

Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans

Plan for your future with our 401(k) plan with company matching contributions

Care for your furry friends through partner discounts on pet insurance

Join our unforgettable Perk events, including our spectacular annual summer party

Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones

Focus on your family with 12-16 weeks’ paid parental leave

Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes

Broaden your horizons with up to 20 'Work from Anywhere' days per year

Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years

Let us help you move to one of our hubs with relocation support