Opencare.com · 1 month ago
Performance Marketing Manager, Paid Search
United States
Full-time
Remote
Mid, Senior Level
3+ years expOpencare.com is a remote-first organization focused on reinventing how dentists run their practices to enhance patient care. They are seeking a data-driven Performance Marketing Manager, Paid Search to lead user acquisition programs and optimize performance across various search-driven initiatives, primarily utilizing Google Ads and Bing Ads.
DentalFitnessHealth CareWellness
Responsibilities
Owning and managing all in-house Paid Search programs including Google Search, Bing Search, and related Google performance products — from strategy to execution and reporting
Planning, building, and optimizing multi-location paid search campaigns with a heavy emphasis on local intent, competitive dynamics, and geo-specific performance signals
Developing scalable account structures that support managing many local markets while balancing automation and manual optimizations
Leveraging data and insights to make strategic decisions, using benchmarks, historical performance, and real-time metrics to improve ROI
Applying advanced analytical frameworks to simplify large datasets and turn complexity into clear performance recommendations
Designing and executing A/B and multivariate tests with a structured performance measurement framework to validate learnings and inform future campaigns
Executing testing specifically focused on bidding strategies, audiences, keyword intent, ad copy, and landing page performance
Identifying growth opportunities across new and existing marketing channels, balancing experimentation with scalability
Collaborating cross-functionally to understand the full user lifecycle and align marketing efforts with business objectives
Monitoring and report on performance regularly, translating campaign data into actionable insights and recommendations for leadership
Building forecasting and pacing models to effectively manage spend and efficiency across markets
Qualification
Required
3–5+ years experience managing large-scale Paid Search campaigns across multiple geographies, ideally in a distributed/local market model
Strong analytical mindset — comfortable interpreting large data sets, identifying patterns, and drawing actionable insights
Ability to simplify complex datasets into clear insights, frameworks, and action plans for stakeholders
Proven experience with A/B testing, conversion rate optimization, and analytics tools (Google Analytics, Looker, or similar)
Experience managing budgets and performance forecasting with accountability for cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV)
Detail-oriented, organized, and highly-motivated, out-of-the-box thinker with an aptitude for problem solving
Excellent teamwork and communication skills; with the ability to understand and communicate high-level goals to team members and stakeholders
A growth-oriented, resourceful mindset that is comfortable managing many campaigns, markets, and tests simultaneously — you're scrappy, experimental, and thrive in a fast-paced, remote-first SaaS startup
Preferred
SEO familiarity and basic comfort with HTML/JavaScript are a plus
Company
Opencare.com
Opencare is on a mission to untangle healthcare.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$24.73MKey Investors
8VC
2020-04-16Series A
2018-10-23Series A· $0.03M
2018-05-18Series A· $18M
Leadership Team
Cameron Howieson
Co-Founder & CEO
Recent News
2026-01-10
BDC Venture Capital
2024-02-29
Company data provided by crunchbase