Galderma ยท 4 days ago
Associate Director, Digital Field Enablement
Boston, MA
Full-time
Hybrid
Lead/Staff, Director/Executive
8+ years expGalderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. The Associate Director, Field Digital Enablement is a senior leader responsible for setting the strategy and driving the adoption of digital capabilities to enhance customer engagement for the pharmaceutical field force.
Pharmaceuticals
Responsibilities
Develop and execute a multi-year strategy for field digital enablement that supports commercial priorities and talent development goals
Serve as a senior advisor to Sales leadership on digital engagement trends, capability gaps, and readiness for new initiatives
Act as the business owner for the sales force digital engagement ecosystem, defining the roadmap for key capabilities including the Veeva Commercial Cloud platform, AI-driven insight/NBA engines, Interactive Visual Aids (IVAs), virtual engagement/remote detailing tools, and field-facing content portals
Partner with IT and Omnichannel colleagues to define business requirements for new capabilities, ensuring seamless integration with the broader MarTech stack and data ecosystems
Lead high-priority initiatives for the field force, including the pilot and national rollout of new digital engagement tools, AI-powered dashboards, and platforms
Ensure field digital capabilities (e.g., Veeva Approved Email, remote detailing platforms, AI-driven pre-call suggestions, and NBA recommendations) are fully integrated with enterprise omnichannel customer journeys
Collaborate with Sales Training to design and implement learning programs that support the adoption of new digital tools, data-driven selling models, and virtual engagement skills
Partner with Marketing to translate brand objectives into actionable, compliant field-facing digital content and tools
Oversee the field strategy and platform integration for digital sample management and fulfillment
Act as a dedicated change agent and subject matter expert, working directly with sales leadership and field teams to drive organizational adoption of new digital ways of working
Establish and manage a network of 'field champions' or 'super users' to foster a culture of continuous improvement and embed best practices
Conduct field visits and virtual coaching sessions to observe tool usage, gather feedback, and assess the real-world effectiveness of digital capabilities
Foster a 'test, learn, optimize' mindset within the sales organization to drive agility and responsiveness
Collaborate with Compliance, Regulatory, and Medical Affairs to ensure all field-facing digital tools and content meet FDA, PhRMA, and corporate standards
Partner with Data & Analytics to define key performance indicators (KPIs) for capability adoption, digital engagement, and field effectiveness
Leverage field analytics and business results to optimize digital strategies and NBA recommendations
Communicate strategy, progress, and outcomes to senior commercial leadership, ensuring transparency and alignment
Qualification
Required
Bachelor's degree in Life Sciences, Business, Education, or related field
8-10+ years in pharmaceutical, biotech, or dermatology roles
5+ years of progressive responsibility in sales, sales leadership, sales training, or commercial digital/IT roles
Deep expertise and hands-on experience with the Veeva Commercial Cloud ecosystem (including CRM, Approved Email, CLM, and Veeva Engage) is required
Demonstrated success leading large-scale change management or technology adoption initiatives for a sales organization
Proven ability to influence senior leaders and drive adoption of new digital ways of working across a matrix organization
Strong understanding of omnichannel marketing principles and the integration between sales and marketing platforms
In-depth knowledge of FDA regulations, PhRMA Code, and healthcare compliance guidelines
10-20% travel
Preferred
Master's degree in Life Sciences, Business, Education, or related field
Benefits
Competitive wage with shift differential
Annual bonus opportunities
Career advancement and cross-training
Company
Galderma
Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Tom Christenson
Chief Financial Officer
Wendy Johnson
Vice President Strategic Partnerships and Professional Relations
Company data provided by crunchbase