The Travel Corporation · 2 months ago
CRM Journey Manager (Part-Time, Temporary)
The Travel Corporation is a global leader in the travel industry, dedicated to creating enriching experiences for travelers. They are seeking a CRM Journey Manager to oversee the creation, deployment, and optimization of B2B email campaigns targeting travel advisors.
TourismTravel
Responsibilities
Build and deploy customer journeys using TTC’s CRM and email marketing platform (Marketing Cloud)
Utilize email templates that reflect brand voice, tone, and visual identity
Utilize data extensions as needed to create personalized and dynamic emails
Work with Sr CRM Manager to segment audiences for personalized communications
Conduct A/B testing for subject lines, CTAs, send times, and creative layout
Monitor and report on key performance metrics (open rate, click rate, conversions)
Ensure all emails are CAN-SPAM and GDPR compliant
Qualification
Required
5+ years of experience in email marketing, preferably B2B
Expert with Salesforce Marketing Cloud
Expert in email design best practices and HTML/CSS for formatting
Excellent organizational and time management skills
Strong attention to detail and commitment to accuracy
Ability to work independently and cross-functionally
Company
The Travel Corporation
Worldwide travel expert, with 40 sales offices and 10,000 team members, 2 million customers annually to over 70 countries.
Funding
Current Stage
Late StageTotal Funding
unknown2024-07-16Acquired
Recent News
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