Ampersand Consulting · 1 month ago
CRM & Email Segmentation Consultant (Contract)
Miami, FL
Contract
Onsite
Mid Level
3+ years expAmpersand Consulting is a recognized consulting partner that empowers clients and consultants to thrive in the age of AI. They are seeking a Consultant specializing in Segmentation, Operations & Experimentation to support the transformation of a large-scale email ecosystem into an audience-first operating model, focusing on segmentation design and cross-functional coordination.
AdvertisingE-CommerceMarketing
Responsibilities
Support the development and operationalization of audience-first segmentation frameworks
Build and refine workflows that govern intake, approvals, conflict checks, and send governance
Collaborate across Creative, Legal, Product, Data, and Divisional teams to ensure alignment
Design and support structured A/B and multivariate testing frameworks
Maintain governance artifacts, documentation, and cadence structures
Facilitate requirements sessions and ensure deliverables are clear, actionable, and aligned to program objectives
Support creation of strategic segments and micro-segments
Document workflows, approval paths, and intake processes
Help establish send governance, conflict checks, and fatigue rules
Facilitate requirements gathering with Creative, Legal, Product, and Data teams
Support rollout of A/B and multivariate testing frameworks
Partner with data teams to validate logic, refresh cycles, and eligibility rules
Support the control tower with structured operational documentation
Qualification
Required
Hands-on experience working in Salesforce Marketing Cloud
Experience building or supporting segmentation logic (behavioral, lifecycle, intent)
Ability to translate business needs into segment criteria and eligibility rules
Experience with CRM/ESP segmentation capabilities (SFMC, Braze, Responsys, Iterable, etc.)
3–5 years of experience in marketing operations, CRM operations, lifecycle marketing, email program management, or consulting
Ability to design and document intake, approval, and execution workflows
Strong process orientation with attention to detail and consistency
Experience supporting cross-functional operating models with multiple stakeholders
Ability to identify operational inefficiencies and propose improvements
Hands-on experience supporting A/B or multivariate testing
Ability to define test hypotheses, success criteria, and measurement approaches
Experience coordinating test setup, documentation, and tracking
Experience assisting the facilitation of working sessions and gathering requirements
Strong communication skills with the ability to synthesize complex information
Strong stakeholder management skills with experience aligning cross-functional teams
Organized, detail-oriented, and reliable with strong follow-through
Experience creating clear, structured documentation (playbooks, workflow diagrams, segmentation rules)
Preferred
Any relevant workflows, documentation samples, or case studies
Company
Ampersand Consulting
Ampersand is a digital transformation partner for large organizations and enterprises ready to turn possibility into progress.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase