BraunAbility · 5 hours ago
Senior Manager, Website Strategy & Experience
Carmel, IN
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expBraunAbility is a leader in providing innovative mobility solutions, and they are seeking a Senior Manager, Website Strategy & Experience to shape and execute their digital customer experience across all web properties. This role involves managing website strategy, UX/UI design, and digital transformation initiatives to optimize customer journeys and deliver seamless experiences.
Automotive
Responsibilities
Develop and communicate a multi-year vision and roadmap for website strategy and digital customer experience, aligned with business objectives and market opportunities
Participate in and lead digital transformation initiatives, including the adoption of AI, automation, and advanced analytics to enhance customer journeys and operational efficiency
Champion innovation in website architecture, personalization, and omnichannel integration
Collaborate with BU marketing leads on end-to-end digital customer experience across customer facing web properties, including landing page tools for marketing campaigns. Champion seamless, engaging, and personalized interactions at every touchpoint
Oversee all aspects of website UX/UI design, ensuring user-centric, accessible, and visually compelling experiences
Directly manage and develop the UX/UI Designer, providing guidance, mentorship, and performance feedback
Implement advanced analytics, A/B testing, and customer feedback loops to continuously optimize digital experiences and inform strategic decisions
Manage external development team responsible for website maintenance and new feature implementation
Oversee the management, maintenance, and security of the company’s websites, ensuring they are future-ready, user-friendly, accessible, and visually appealing
Evaluate and select cutting-edge platforms and partners (e.g., AI-powered personalization and search, enterprise CMS) to support growth and scalability
Lead change management efforts to ensure successful adoption of new digital tools, processes, and customer experience enhancements
Collaborate with IT, Product, Sales, and Customer Service to integrate web strategies with broader digital initiatives and customer experience programs
Manage relationships with multiple stakeholders, coordinate with various departments, and lead website-related projects from conception to completion
Develop and implement advanced SEO, AEO and GEO strategies and content marketing plans to improve website rankings, increase organic traffic, and enhance online visibility
Monitor and analyze website performance using advanced tools, providing regular reports and insights to inform decision-making and drive continuous improvement
Qualification
Required
Bachelor's degree required
8+ years of progressive experience in digital strategy, website management, customer experience leadership, or UX/UI design
Experience with enterprise-level digital transformation projects
Strong portfolio of successful digital innovation, customer experience, and UX/UI initiatives
Strategic vision and ability to set and execute long-term digital strategies in complex organizations
Proven experience collaborating across cross-functional teams
Track record of driving innovation in digital customer experience, web technologies, and digital transformation
Deep understanding of modern web architectures, personalization engines, WCAG 2 standards, AI/ML applications, and data privacy best practices
Expertise in UX/UI design principles, accessibility standards, and user-centered design methodologies
Experience managing and developing UX/UI designers or similar creative roles
Proficiency in web programs, including enterprise CMS platforms
Strong verbal and written communication skills
Detail-oriented, self-motivated, and self-directed; able to delegate, manage time, and meet deadlines for concurrent projects in a fast-paced environment
Experience managing development teams and web designers
Change agent with experience in leading organizational change and digital adoption
Preferred
Master's degree preferred (e.g., Digital Marketing, Business, Technology, Communications, or related field)
Preferred platform experience includes Adobe Experience Manager, Google Analytics4, Google Tag Manager, Google Search Console, Salesforce, Conductor, JIRA
B2C and B2B experience preferred
Company
BraunAbility
BraunAbility is the world's leading manufacturer of mobility transportation solutions, including wheelchair accessible vehicles, wheelchair lifts and seating, storage and securement products.
1001-5000 employees
H1B Sponsorship
BraunAbility has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Bill Liacone
Chief Financial Officer
Casey Nguyen, PHR
Recruitment Lead/HR Business Partner - Arch Retail
Company data provided by crunchbase