Live it Up · 2 weeks ago
Senior Manager of Growth Marketing, Paid Search
United States
Full-time
Remote
Senior LevelLive it Up is an early-stage, high-growth startup focused on rewriting the script on healthy living through their flagship product, Super Greens. They are seeking a Growth Marketing leader to architect and own their paid search engine, transforming it into a compounding asset that drives significant growth in revenue and profitability.
Health Wellness & Fitness
Responsibilities
Architect and own the end-to-end Paid Search engine. This goes beyond campaign builds. You will own the strategy, the execution, the budget, the analytical framework, and, most importantly, the results
Serve as the system's primary diagnostician. Your job is not to report the "what" (performance went down), but to deliver the intellectually honest "why" (performance went down because CPCs on non-brand terms inflated by 15% due to a new competitor, and our creative is no longer differentiated)
Engineer and execute a rigorous, high-velocity experimentation program. You will own the testing roadmap from keywords and audiences to offers and funnels. Every test will be grounded in a clear, falsifiable hypothesis, and every result will be codified into our compounding knowledge base. You will own end-to-end execution and strategy of the funnel, including landing page strategy and CRO
Maintain the integrity of our data. You will ensure rock-solid tracking, signal quality, and attribution hygiene, proactively troubleshooting the discrepancies and noise that others miss
Be the definitive source of truth on the platform. You will stay ahead of platform changes, algorithm updates, and competitive trends, continuously translating those insights into actionable, high-leverage tactics that strengthen our engine
Qualification
Required
Proven track record of cracking new profitable funnels, improving CAC and scaling spend in competitive, fast-paced DTC environments
Strong strategic POV on what 'best-in-class' paid search looks like and can architect it from first principles
Deep, intuitive understanding of end-to-end funnel metrics, from impression share to mLTV
Skilled in designing structured experiments and synthesizing learnings into a compounding playbook
Ability to interpret complex data sets and translate them into clear, actionable recommendations for leadership
Hungry, resourceful team player who thrives in ambiguity, moves with urgency, and takes absolute ownership of outcomes
Preferred
Experience in architecting and owning the end-to-end Paid Search engine
Experience in maintaining the integrity of data, ensuring rock-solid tracking, signal quality, and attribution hygiene
Experience in engineering and executing a rigorous, high-velocity experimentation program
Benefits
Competitive compensation and benefits.
Company
Live it Up
Here’s to great-tasting, natural nutrition the easy way. Live it Up for superfoods that fit your life, but don't dictate it.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Haim Nigri
Cofounder & CEO
Company data provided by crunchbase