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Kepler · 1 month ago

Digital Media Senior Analyst, Programmatic

Chicago

Full-time

Onsite

Entry, Mid Level

$74K/yr - $89K/yr

1+ years exp

Kepler Group is a company that executes engineered marketing to enhance relationships between brands and consumers. The Digital Media Senior Analyst will manage and optimize programmatic campaigns, oversee project management, and lead aspects of program management and innovation, requiring strong communication and organizational skills.

ConsultingDigital MediaMarketing Automation

Responsibilities

Manage and optimize programmatic campaigns across multiple DSP platforms, primarily DV360 and Yahoo DSP, including campaign setup, trafficking, optimization, and reporting

Execute programmatic media buying strategies across display, video, audio, and DOOH channels

Monitor campaign pacing and make real-time budget adjustments to ensure optimal delivery

Partner with audience providers and data vendors to implement targeting strategies using 1st and 3rd party data segments

Utilize platform features for audience creation, frequency management, and brand safety controls

Support cross-channel digital media campaigns including social, search, and Advanced TV

Qualification

DV360Yahoo DSPProgrammatic campaign managementAudience targeting strategiesAnalytical skillsExcel proficiencyClient communicationProject managementCreative problem solving

Required

1-3 years of hands-on experience managing programmatic campaigns in DV360 and/or Yahoo DSP (or comparable platforms like The Trade Desk, Crieto, etc)

Proficiency in programmatic campaign setup including pixel implementation, creative trafficking, and audience segment activation

Experience with private marketplace (PMP) and programmatic guaranteed (PG) deal management

Working knowledge of verification tools (IAS, MOAT, DV) and brand safety parameters

Understanding of programmatic bidding strategies and optimization techniques

Experience working with third-party audience providers (i.e. LiveRamp)

Strong analytical skills with proficiency in Excel for campaign analysis and reporting. Datorama or comparable data visualization experience is a plus

Experience with ad serving platforms (DCM, Sizmek, etc.)

Understanding of industry standards, viewability metrics, and ad verification

Strong project management and client communication skills

Ability to work independently while managing multiple campaign initiatives