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Check Point Software · 2 days ago

Global Campaign Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$100K/yr - $120K/yr

10+ years exp

Check Point Software is a leading vendor in Cyber Security, recognized for its innovative approach to protecting against sophisticated threats. The Global Campaign Manager will drive demand generation through integrated global campaigns, collaborating with product marketing and leveraging various marketing tools to maximize sales opportunities.

Cyber SecurityHardwareIT ManagementNetwork SecuritySoftware

No H1B

Responsibilities

Develop integrated global campaigns to drive Check Point demand generation across targeted audiences maximizing the generation of sales opportunities delivered against the budget we have

Work with the “messaging house” coming from product marketing to architect the paid media campaigns along the customer decision journey, including their messaging sequences, target audiences, and expected outcomes at each stage

Select, leverage, and orchestrate the entire marketing toolkit – paid media, owned and earned media, thought leadership, and all forms of content

Put together a comprehensive annual and quarterly campaign plan, monitor its execution, and tweak and optimize in-flight to maximize results

Plan, optimize, and monitor the execution of the campaign budget across all geographies and customer segments

Ensure campaign plans are detailed and comprehensive, and cover all elements required for effective and efficient execution

Communicate the plan effectively across a wide set of stakeholders, across the company’s marketing and sales organization, and get excitement and buy-in

Work closely with our product marketers to understand the release schedule, and communicate need for content based on demands from the field

Work closely with our agile marketing/ sprint masters to plan the quarterly sprints needed for the smooth execution of the campaign

Stay on top of the latest and greatest cross-industry best practice in campaign management, and help ensure Check Point’s campaigns are on the cutting edge

Qualification

B2B MarketingCampaign DevelopmentData AnalysisCybersecurity KnowledgeProject ManagementCuriosityTeam CollaborationProblem-SolvingAttention to DetailEffective Communication

Required

Minimum 4 years of B2B Marketing within the cyber security industry, or similar market category

Overall 10+ years of B2B marketing, Campaign Development, Brand Marketing, Integrated Marketing, Advertising, PR, Corp Comms or related field

BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields - A must

Highly proficient in spoken and written English - a must

Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.)

Effective project management and organizational skills with attention to detail

Demonstrated capability to empathize with and comprehend the unique challenges and priorities of our B2B customers, translating complex cybersecurity solutions and messaging into customer-centric demand generation strategies

Curiosity about cybersecurity technology and products, and excitement about learning new products and technologies as our markets keep evolving

Ability to collaborate in a team-oriented environment and communicate globally across position levels

Self-motivated, confident, energetic with strong problem-solving skills

Thrive in a fast-paced and ever-changing environment

Must be eligible to work in the US or Canada without sponsorship from an employer now or in the future