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ID.me · 4 days ago

Senior Product Marketing Manager, Identity Verification & Authentication Experiences

Mountain View, CA

Full-time

Onsite

Senior Level, Lead/Staff

$200K/yr - $243K/yr

8+ years exp

ID.me is a next-generation digital identity wallet that simplifies how individuals securely verify their identity online. The Senior Product Marketing Manager will lead the go-to-market strategy for ID.me’s core identity products, focusing on positioning and lifecycle marketing to ensure trust and security in user experiences.

Cloud Data ServicesCyber SecurityFraud DetectionIdentity ManagementPrivacySoftware

Responsibilities

Define the product marketing strategy for ID.me’s identity verification and authentication products, aligning with enterprise customer needs and member expectations

Develop differentiated positioning and messaging that articulate how ID.me combines compliance, security, and user experience to set the standard for digital identity verification

Translate market and member insights into narratives that influence product direction and go-to-market priorities

Lead end-to-end go-to-market planning for new verification and authentication features — from face authentication to biometric recovery and call center identity verification

Collaborate with Demand Generation, Growth, and Sales to drive awareness and adoption across both enterprise and member audiences

Develop storytelling frameworks and enablement materials that bring ID.me’s identity verification leadership to life — emphasizing trust, ease, and innovation

Ensure all marketing content aligns with compliance and privacy standards while maintaining clear, human-centered communication

Conduct research to understand ICP buying behavior and member experiences — translating findings into actionable recommendations

Synthesize enterprise buyer insights, market trends, and competitive intelligence to identify emerging opportunities in identity proofing and authentication

Represent both the member and the enterprise customer in cross-functional discussions — ensuring ID.me’s solutions meet the needs of both with clarity and confidence

Create go-to-market and enablement assets (pitch decks, product briefs, demo narratives) to help Sales and Partner teams communicate ID.me’s value in secure identity verification

Collaborate with Customer Success to develop adoption and retention strategies for enterprise customers deploying ID.me’s verification workflows

Equip go-to-market teams with messaging, case studies, and success stories that demonstrate the impact of trusted identity experiences

Drive Key Performance Indicators, including: Market Adoption: Growth in enterprise sales and deployments. Pipeline Health: Product-attributed opportunities, win rates, and influenced revenue. Sales Enablement Impact: Utilization and effectiveness of enablement materials. Retention & Expansion: Renewals and upsell success within key verticals. Engagement: Member completion rates, satisfaction, and trust scores. Market Awareness: Share of voice and thought leadership in verification and authentication

Qualification

B2B SaaS marketingGo-to-market strategyIdentity verification technologiesBiometric experiencesData-driven mindsetCuriosity about complianceCommunicationCross-functional collaborationFast-paced environment

Required

8–12 years of experience in B2B or SaaS product marketing, preferably in cybersecurity, identity, or enterprise software

Proven success developing go-to-market strategies that bridge enterprise and consumer audiences (B2B2C)

Experience positioning products that integrate biometrics, authentication, or identity verification technologies

Excellent written and verbal communication skills, with the ability to translate technical concepts into business value

Data-driven mindset with experience setting and measuring marketing KPIs

Demonstrated ability to influence cross-functional teams and executive stakeholders

Curiosity about how trust, compliance, and authentication technologies create business value

Thrives in a fast-paced, mission-driven, high-growth environment

Benefits

Comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts)

Basic and voluntary life and AD&D insurance

401(k) with company match

Parental leave

Ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays

Short and long-term disability insurance

Accident and critical illness insurance

Referral bonus policy

Employee assistance program

Pet insurance

Travel assistant program

Wellbeing and childcare discounts

Benefit advocates