Shamin Hotels ยท 1 month ago
AREA DIRECTOR OF SALES | The Landing at Hampton Marina, DoubleTree Williamsburg, and Renaissance Por
Shamin Hotels is a hospitality company, and they are seeking a Director of Sales to oversee all aspects of sales and revenue generation for their establishments. The role involves developing strategic sales plans, managing client relationships, and leading the sales team to achieve revenue targets.
Hospitality
Responsibilities
Develop and implement comprehensive sales strategies to increase revenue and market share for hotel rooms, catering services, and food and beverage outlets
Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth and innovation
Set sales targets and goals for the sales team and monitor performance against objectives
Cultivate and maintain relationships with corporate clients, event planners, travel agents, and other potential customers
Conduct sales meetings, presentations, and site tours to showcase hotel facilities, catering services, and food and beverage offerings
Respond to inquiries, prepare proposals, and negotiate contracts for group bookings, events, catering services, and dining reservations
Drive sales revenue by promoting hotel accommodations, meeting spaces, banquet facilities, catering services, and food and beverage outlets
Maximize occupancy rates and average daily rates (ADR) through effective pricing strategies and revenue management techniques
Identify opportunities for upselling and cross-selling of hotel amenities, catering packages, and dining experiences to enhance guest satisfaction and increase revenue
Recruit, train, and supervise the sales team, including sales managers, coordinators, and support staff
Provide leadership, guidance, and performance feedback to ensure team members meet sales targets and deliver exceptional service
Foster a positive and collaborative work environment that encourages teamwork, creativity, and professional growth
Develop and execute marketing campaigns and promotional activities to drive awareness and demand for hotel accommodations, catering services, and food and beverage offerings
Collaborate with the marketing team to create marketing materials, advertisements, and online content
Participate in industry events, trade shows, and networking opportunities to promote the hotel and its hospitality services
Develop and manage sales budgets, forecasts, and financial reports
Monitor sales expenses, commissions, and incentives to ensure cost-effectiveness and profitability
Control sales-related costs and overheads to maximize profitability and return on investment (ROI)
Qualification
Required
Proven experience in sales and revenue generation within the hospitality industry
Strong understanding of market trends, competitor activities, and customer preferences
Demonstrated ability to develop and implement comprehensive sales strategies
Experience in client relationship management and cultivating relationships with corporate clients, event planners, and travel agents
Ability to conduct sales meetings, presentations, and site tours
Proven track record of driving sales revenue and maximizing occupancy rates and average daily rates (ADR)
Experience in team leadership, recruitment, training, and supervision of sales teams
Strong communication and interpersonal skills
Ability to develop and execute marketing campaigns and promotional activities
Experience in budget management and financial reporting
Company
Shamin Hotels
Shamin Hotels is the largest hotel owner and operator in Virginia, with a 45+ year history and extensive portfolio spanning 79 hotels, 10,000+ rooms, and 2+ million customers served per year across Virginia, New York, Maryland, Florida, and North Carolina.