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Material Bank® · 1 month ago

Performance Marketing Senior Analyst, DesignShop & Samplize

Boston, MA

Full-time

Hybrid

Mid, Senior Level

2+ years exp

Material Bank is a fast-paced, high-growth technology company that has created the world's largest material marketplace for the Architecture and Design industry. They are seeking a hands-on Performance Marketing Senior Analyst to support and execute paid acquisition efforts across their consumer-focused businesses, DesignShop and Samplize, by managing and optimizing marketing campaigns across various platforms.

ArchitectureIndustrial DesignInterior DesignMarketplaceRetail

Responsibilities

Build and launch campaigns across Google Ads, Meta Ads Manager, Bing Ads, Pinterest Ads, and relevant CTV/TV platforms

Manage daily pacing, bid strategies, budgets, and audience targeting

Execute creative swaps, naming conventions, URL and UTM setup, and pixel/tag validation

Conduct campaign QA to ensure flawless setup across all paid channels

Optimize toward CAC, ROAS, and conversion rate goals across channels

Analyze performance trends across audience, creative, placement, and landing pages

Support structured A/B tests (hypotheses, setup, execution, performance reads)

Identify optimization opportunities and recommend data-driven adjustments

Partner with the Senior Lead to implement weekly and monthly testing priorities

Maintain daily and weekly dashboards; ensure data accuracy

Pull ad platform reports, analyze KPIs, and summarize findings

Work within attribution and measurement tools (e.g., Rockerbox, Northbeam, or similar) to interpret channel contribution, incrementality, and efficiency trends

Prepare insights for weekly performance huddles and leadership updates

Track spend pacing across channels and ensure alignment with weekly/monthly targets

Troubleshoot tracking issues in partnership with marketing operations and engineering

Monitor tag/pixel health, UTM hygiene, and feed integrity

Validate attribution inputs and escalate anomalies when needed

Partner with integrated marketing & marketing operations to route new assets and communicate creative needs

Work closely with the Analytics Manager for support on tracking setup, tag validation, and ensuring data flows correctly into analytics and attribution tools

Collaborate with product and engineering teams on landing page testing

Coordinate with platform reps to access best practices, benchmarks, and new betas

Qualification

Google AdsMeta Ads ManagerCampaign OptimizationBing AdsPinterest AdsCTV PlatformsAnalytical SkillsExcel/SheetsA/B TestingData AccuracyCuriosityCollaborationCommunicationDetail-oriented

Required

2–4 years in performance marketing or media buying for consumer brands or e-commerce

Demonstrated experience operating directly within ad platforms, including Google Ads and Meta Ads Manager

Strong analytical and Excel/Sheets skills

Comfortable working with multi-million budgets, pacing, creative variants, and optimization levers

Detail-oriented with excellent operational rigor and QA discipline

Clear communicator able to translate performance trends into actionable recommendations

Hands-on executor who thrives in the details

Curious, analytical, and eager to experiment

Comfortable in fast-paced, high-growth environments

Strong sense of ownership and urgency

Collaborative, solutions-oriented, and proactive

Preferred

Familiarity with GA/GA4 and BI tools

Experience with Pinterest or CTV platforms

Benefits

Flexible PTO

Sick Days

Paid National Holidays

We contribute to your medical, dental, vision and short-term/long-term disability plans and have a strong employee assistance program.

401(k) eligible after your first 90 day's employed!

We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well.

We’ll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company.

Flexible Work Schedules