Gaia · 1 month ago
Organic Social Media Specialist
United States
Full-time
Remote
Mid Level
$105K/yr - $115K/yrGaia is building the first family-building company, aiming to give everyone the best shot at parenthood through a trusted clinic network and compassionate care. They are seeking an Organic Social Media Specialist to develop and implement social media strategies, manage online communities, and analyze performance metrics to enhance organic engagement and brand awareness.
FinTechHealth CareInsurTech
Responsibilities
Develop and implement organic social media strategies across platforms (Instagram, TikTok, LinkedIn, Facebook, Reddit, etc..), creating compelling content that drives engagement, brand awareness, and community growth without paid promotion
Build and nurture online communities through authentic engagement, responding to comments/messages, fostering conversations, and cultivating brand advocates while maintaining brand voice consistency
Track and analyze organic social metrics (reach, engagement rate, follower growth, content performance), derive actionable insights, and optimize strategy based on data to continuously improve organic performance
Hands-on content creator: script, film, edit, and Plan, coordinate, and schedule content across multiple platforms, ensuring consistent posting cadence, seasonal relevance, and alignment with broader marketing campaigns and product launches
Stay current on social media trends, algorithm changes, emerging features, and best practices; leverage trending topics, audio, formats, and platform-specific opportunities to maximize organic reach and virality
Qualification
Required
You have created viral or high-performing content across multiple platforms
You have a track record of managing organic social accounts for brands, with demonstrated success in growing engaged communities
Strong copywriting skills combined with design/video editing capabilities
Able to produce platform-native content quickly while maintaining brand standards and visual consistency
Comfortable with analytics tools and can translate metrics into strategic recommendations
Understands what content performs and why, with ability to pivot based on insights
Naturally spends time on social platforms, stays ahead of viral trends, and platform algorithm changes
Has an instinct for what will resonate with target audiences and can move quickly on opportunities
Benefits
Healthcare
Fertility support
401k match
Other benefits
Company
Gaia
Gaia combines reproductive health data with financial technology to make IVF treatments more accessible, affordable, and personal.
Founded in 2019
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$37MKey Investors
Valar VenturesAtomicoKindred Capital
2025-07-18Series A
2025-01-27Series Unknown· $14M
2022-02-14Series A· $20M
Leadership Team
Nader AlSalim
Founder & CEO
Olivia Borsje
CMO
Recent News
Business Wire
2025-12-02
2022-02-14
Company data provided by crunchbase