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Walmart Canada · 4 months ago

Senior Manager, Marketing Email - Walmart Data Ventures

Bentonville, AR

Full-time

Onsite

Mid, Senior Level

4+ years exp

Walmart Canada is seeking a Senior Manager, Marketing Email to shape and implement their B2B digital marketing strategy. The role involves leading the email campaign process, collaborating with teams to deliver impactful campaigns, and utilizing data-driven insights to enhance customer engagement.

DeliveryRetailShopping

Responsibilities

Develop a holistic email marketing plan to manage the right frequency, schedule, and context mix to achieve our goals and increase the engagement of our prospect and customer base

Collaborate with company partners to support enterprise, branding, important seasonal campaigns, categories and business initiatives

Improve email automation and CRM practices, driving cross-team collaboration to enhance content strategies and customer segmentation

Partner with data science, RevOps, and platform teams to analyze customer behavior and identify relevant insights for email marketing

Establish, track, and report on goals for email campaigns, sharing recommendations with partners and leadership

Design and implement marketing experiments to test messaging, content, and segmentation, building a Best Practices Playbook

Work with Product Marketing Management and creative teams to launch on-brand, impactful campaigns using internal and external tools

Manage an integrated digital campaign calendar across email, web, and LinkedIn

Ensure compliance regulations and deliverability best practices for all audiences

Stay current on industry trends and best practices, providing strategic input on email marketing direction

Evaluate and improve the effectiveness of email programs, incorporating feedback and supporting continuous improvement

Qualification

Email automation platformsEmail marketing strategyData analysisAudience segmentationCampaign managementCustomer-centric approachResearch skillsProject managementCommunication skills

Required

Bachelor's degree in marketing, business, retail operations, or related field, with 4+ years of experience in email marketing, corporate communications, or public relations

Expertise in email automation platforms (e.g., Marketo, Braze, Salesforce) and hands-on experience managing email automation workflows

Knowledge of email compliance regulations and deliverability best practices

Experience improving email list management and audience segmentation strategies, using advanced data analysis to ensure targeted, personalized, and high-performing email campaigns that grow engagement and conversion

Experienced at conducting research, analyzing data, developing insights, and communicating applicable recommendations to measure email performance and lead decisions based on important metrics

Customer-centric approach, always looking to understand and enhance the user experience

Experience working in B2B startup or high-growth environments

Campaign management skills demonstrating the ability to plan, craft, execute, and manage marketing emails end to end; includes project management skills whereby you will manage multiple campaigns and calendars at the same time

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.