Live it Up · 1 month ago
Senior Manager of Growth Marketing, Paid Search
United States
Full-time
Remote
Senior LevelLive it Up is an early-stage, high-growth startup rewriting the script on healthy living. They are seeking a Growth Marketing leader to own their paid search engine, which is the heart of their business and a critical asset for acquisition. The role involves strategy, execution, and data integrity to drive growth in revenue and profitability.
Health Wellness & Fitness
Responsibilities
Architect and own the end-to-end Paid Search engine. This goes beyond campaign builds. You will own the strategy, the execution, the budget, the analytical framework, and, most importantly, the results
Serve as the system's primary diagnostician. Your job is not to report the 'what' (performance went down), but to deliver the intellectually honest 'why' (performance went down because CPCs on non-brand terms inflated by 15% due to a new competitor, and our creative is no longer differentiated)
Engineer and execute a rigorous, high-velocity experimentation program. You will own the testing roadmap from keywords and audiences to offers and funnels. Every test will be grounded in a clear, falsifiable hypothesis, and every result will be codified into our compounding knowledge base. You will own end-to-end execution and strategy of the funnel, including landing page strategy and CRO
Maintain the integrity of our data. You will ensure rock-solid tracking, signal quality, and attribution hygiene, proactively troubleshooting the discrepancies and noise that others miss
Be the definitive source of truth on the platform. You will stay ahead of platform changes, algorithm updates, and competitive trends, continuously translating those insights into actionable, high-leverage tactics that strengthen our engine
Qualification
Required
Proven track record of cracking new profitable funnels, improving CAC and scaling spend in competitive, fast-paced DTC environments
Strong strategic POV on what 'best-in-class' paid search looks like and can architect it from first principles
Deep, intuitive understanding of end-to-end funnel metrics, from impression share to mLTV
Skilled in designing structured experiments and synthesizing the learnings into a compounding playbook
High-signal communicator who can interpret complex data sets and translate them into clear, actionable recommendations for leadership
Relentless owner who thrives in ambiguity, moves with urgency, and takes absolute ownership of outcomes
Benefits
Competitive compensation and benefits.
Company
Live it Up
Here’s to great-tasting, natural nutrition the easy way. Live it Up for superfoods that fit your life, but don't dictate it.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Haim Nigri
Cofounder & CEO
Company data provided by crunchbase