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ANI Pharmaceuticals, Inc. · 1 day ago

Director, Marketing - Ophthalmology

Princeton, NJ

Full-time

Hybrid

Director/Executive

$170K/yr - $200K/yr

8+ years exp

ANI Pharmaceuticals, Inc. is a diversified bio-pharmaceutical company focused on developing and marketing high quality pharmaceutical products. They are seeking a Director of Ophthalmology Marketing to develop and execute promotional strategies for their products, enhancing market presence and driving growth in the ophthalmology space.

BiotechnologyHealth CareManufacturingPharmaceutical

Responsibilities

Develop and execute the promotional strategy for ILUVIEN and PCG in the retina and ophthalmology space

Develop and refine the ILUVIEN and PCG positioning & messaging for HCPs, patients, office staff, and other relevant stakeholders

Lead the development and execution of compelling, insights-driven tactics in several HCP marketing channels for ILUVIEN and/or PCG to drive belief and behavior change, including

Personal promotion – visual aids, sales collateral, in-office educational programs

Peer-to-peer – speaker program content development, speaker program operational planning, speaker bureau recruitment, and other peer-to-peer tactics across non-personal channels

Conferences – conference booth and collateral development, customer and thought leader engagement, conference surround strategy, and other conference engagement opportunities

Lead planning and execution of advisory boards and other HCP and Patient insights gathering initiatives

Guide marketing initiatives and tactics through the MLR (medical, legal, regulatory) review process

Depending on interest and opportunity, develop and execute tactics across other promotional channels or target audiences (digital/non-personal, payer/access)

Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI

Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted to potential patients

Manage brand/channel marketing budget to maintain appropriate levels of spending within overall ophthalmology marketing budget

Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Strategic Development & Advocacy, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer

Ensure all promotional activities are compliant with all applicable rules and regulations

Qualification

Ophthalmology marketing experienceStrategic problem-solvingProject management skillsPharmaceutical marketing experienceMarketing agency managementWriting skillsAdaptabilityCollaboration skills

Required

Bachelor's degree in relevant discipline (life science, marketing, business) is required

8+ years of pharmaceutical, biopharmaceutical marketing experience is required

Ability to interact and lead effectively within the company (cross department and with all levels of the organization)

Ability to manage and prioritize strategies, initiatives and workload proactively in a fast-paced, entrepreneurial environment

Strong writing skills with proven success in authoring content for consumer facing markets that include patients

Exceptional project management skills including coordination, communication and adherence to budget and completion goals, prioritization and troubleshooting

Strong marketing/business acumen and experience managing external agencies

Adaptable, open to change, and able to work in ambiguous situations with some direction and respond to new information and unexpected circumstances