BioMarin Pharmaceutical Inc. · 2 months ago
Associate Director – Patient CRM & Omnichannel Engagement Lead
San Rafael, CA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$155K/yr - $213K/yr
8+ years expBioMarin Pharmaceutical Inc. is a global biotechnology company focused on translating genetic discoveries into new medicines. The Associate Director, Patient CRM & Omnichannel Engagement Lead will define and execute the company’s global patient engagement digital capabilities, overseeing the development and governance of patient CRM capabilities and collaborating with various teams to drive engagement and outcomes.
BiotechnologyDeveloper PlatformPharmaceutical
Responsibilities
Drive the strategic development, roadmap and delivery of patient CRM and patient omnichannel capabilities using Salesforce Health Cloud
Serve as the global product owner for patient-facing CRM tools, including design, enhancements, configuration, data flows, connections, and lifecycle governance – including business configuration and administration as needed
Ensure capabilities and processes are compliant, scalable, and aligned with regional/local regulatory requirements and privacy policies (e.g., HIPAA, GDPR)
Co-create omnichannel engagement strategies with Patient Services, Brand, and Market Access teams to deliver timely, relevant, and compliant messaging across channels (email, SMS, portals, call center, digital hubs, etc.)
Translate patient journey insights into omnichannel touchpoint design and integrated campaign planning
Collaborate with field teams, patient services, care coordinators, marketing and field leadership to ensure CRM and omnichannel strategies are aligned with real-world patient engagement needs, field workflows, and executional realities
Create scalable global patient omnichannel and patient engagement frameworks for Business Units and regional teams to localize and execute
Work in close alignment with Business Units, Markets, and cross-functional partners (Patient Services, Field, Compliance, Data Privacy) to enable omnichannel strategies that meet patient and business needs
Collaborate with IT on any enterprise integration, data security, and enterprise system alignment
Liaise with Global Privacy, Legal, and Compliance to embed appropriate standards and review processes
Define KPIs for patient engagement programs and develop measurement frameworks to assess performance, adoption, and impact
Partner with other Digital enablement teams to design and deliver patient-level digital insights, segmentation strategies, and drive continuous optimization of omnichannel efforts
Implement intelligent alerts and data triggers to support timely, personalized interactions with patients based on journey milestones, needs, or risks
Define and maintain global standards, operating models, and best practices for patient CRM and omnichannel execution
Lead change management and capability-building efforts across markets and functions to drive adoption and consistent execution
Manage agency and vendor relationships related to Patient CRM, Patient omnichannel platforms, and campaign execution support
Partner closely with Compliance, Legal, Program Management and Regulatory Affairs to ensure all patient engagement capabilities, including AI enabled tools, meet internal governance standards and external regulatory requirements
Qualification
Required
Bachelor's degree in Life Sciences, Business, Marketing, or related field
8+ years of experience in patient CRM, digital marketing, DTC & omnichannel engagement, or related roles in the pharmaceutical or biotech industry
Deep hands-on experience with Salesforce Health Cloud or equivalent patient CRM platforms
Deep understanding of patient services and hub processes
Demonstrated success managing omnichannel engagement programs for patients or consumers, from strategic planning to tactical execution
Experience with working with or in Patient Services driving patient engagements, support programs and DTC campaign management and driving digital insights
Experience working cross-functionally with Commercial, Patient Services, Medical Affairs, and Compliance teams
Strong understanding of data privacy and regulatory considerations in patient-facing programs
Familiarity with marketing automation, journey orchestration tools, and digital analytics platforms, specifically, Salesforce Healthcloud
Excellent communication, project management, and stakeholder engagement skills
Proven ability to synthesize complex processes into scalable frameworks and drive organizational change
Exceptional communication skills with the ability to influence and inspire across all levels of the organization (business and IT)
Proven leadership skills motivating teams to attain critical goals in a dynamic environment with competing priorities across business functions
Demonstrated ability to lead cross-functional projects from concept through execution in a fast-paced environment
Vendor management experience including vendor evaluation / selection, due diligence, contracting, and performance management
Preferred
advanced degree preferred
Rare disease experience in pharma digital and marketing practices
Benefits
Discretionary annual bonus
Discretionary stock-based long-term incentives (eligibility may vary based on role)
Paid time off
Company-sponsored medical, dental, vision, and life insurance plans
Company
BioMarin Pharmaceutical Inc.
Founded in 1997, BioMarin is a global biotechnology company dedicated to transforming lives through genetic discovery.
1001-5000 employees
H1B Sponsorship
BioMarin Pharmaceutical Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (34)
2024 (23)
2023 (24)
2022 (26)
2021 (24)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$585.8M2020-05-11Post Ipo Debt· $585.8M
1999-07-26IPO
Leadership Team
Brian Mueller
Chief Financial Officer
Cristin Hubbard
Chief Commercial Officer
Recent News
Morningstar.com
2026-01-09
2026-01-08
Company data provided by crunchbase