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Lowes Foods · 1 day ago

Digital Marketing Coordinator

Winston-Salem, NC

Full-time

Onsite

Entry Level

2+ years exp

Lowes Foods is seeking a Digital Marketing Coordinator to plan and execute email marketing campaigns. The role involves collaborating with internal and external partners, monitoring campaign results, and recommending optimizations to enhance effectiveness.

Food and BeverageInternet

Responsibilities

Responsible for the execution of the e-mail marketing program. Includes actively planning, creating, and scheduling e-mail messages to guests while ensuring accuracy of all content and audiences

Coordinates with the creative team to request and schedule development of necessary creative assets and meeting all relevant deadlines

Partners with the Sr. Digital Marketing Manager to plan guest experiences for multiple e-mail campaigns, ensuring appropriate frequency across campaigns

Responsible for evaluating effectiveness of each e-mail campaign implemented and makes recommendations to optimize content, audience, or schedule

Responsible for the execution of digital display and re-targeting ads. Including working with multiple agency partners to effectively target ads to select audiences as well as monitoring and recommending changes based the ad effectiveness to those targets

Supports and monitors paid social marketing campaigns

Partners with the Sr. Digital Marketing Manager to guide audience targeting and implement messaging strategy for social marketing campaigns

Participates in search marketing (largely SEM) planning, evaluation, and continual improvement. Includes coordinating with agency partners to refine and implement search marketing programs, regular and frequent communication both internally and externally to react to changing circumstances and monitors performance to maximize the return

Performs other duties as assigned and needs