EXL · 1 month ago
AVP - Consulting Marketing Practice - Sports & Gaming vertical
NYC Metro Area
Full-time
Hybrid
Senior Level
$170K/yr - $190K/yrEXL is a company focused on delivering marketing solutions in the Sports & Gaming vertical. The Marketing Operations & Strategy AVP will lead the marketing practice, developing strategies that integrate data and technology to enhance client engagement and drive growth.
AnalyticsBankingOutsourcing
Responsibilities
Define and execute the marketing strategy, planning, and measurement framework for EXL’s Sports & Gaming clients, aligning with each organization’s growth priorities
Serve as the senior voice for marketing transformation, connecting fan, digital media, and commerce data into cohesive engagement strategies
Partner with client CMOs, CTOs, and data leaders to design integrated roadmaps that combine analytics, automation, and creative orchestration for acquisition and retention
Lead MarTech architecture and enablement, integrating data, identity, activation, and analytics across platforms such as Adobe, Salesforce, Braze, Iterable, Attentive, and Tealium
Collaborate with engineering and analytics teams to build scalable, real-time systems that power personalization, decisioning, and performance measurement
Oversee end-to-end campaign operations and signal-based dynamic journey design across outbound and paid channels (email, push, SMS, in-app, web, and media) tailored to segments, behavioral data, and product interactions - delivering contextual, personalized, and localized experiences at scale ensuring quality, compliance, and operational excellence at the same time
Drive efficiency and innovation through automation, reusable assets, and test-and-learn programs in collaboration with creative and data science teams
Establish personalization and measurement frameworks, including segmentation, A/B testing, MTA, incrementality, and ROI analysis
Champion the adoption of generative AI, real-time decisioning, and automation tools to deliver individualized multi-channel customer experiences
Lead and mentor a cross-functional team of strategists, analysts, and campaign specialists while ensuring delivery excellence and profitability
Support business growth and industry leadership through RFPs, client presentations, and partnerships with MarTech vendors and alliances
Qualification
Required
Lifecycle, CRM), ideally within consulting, sports, betting, DTC media, or adjacent industries
Proven ability to orchestrate multi-channel campaigns across email, in-app, push, and SMS, including standing up new channel infrastructure from the ground up
Deep understanding of marketing data ecosystems—audience management, consent, tagging, tracking, and activation
Familiarity with key MarTech platforms across CRM, CDP, Marketing Automation, DAM, CMS, Commerce, and Analytics—such as Adobe Experience Cloud (AEP, Journey Optimizer, Target, CJA), Salesforce Marketing & Data Clouds, Braze, Iterable, Optimove, Oracle Responsys/Eloqua, and Tealium (or similar)
Skilled in data-driven marketing, personalization at scale, and customer journey mapping, leveraging analytics and automation for measurable lift
Highly analytical with strong command of segmentation, funnel optimization, attribution, and lifecycle performance metrics
Experienced in applying AI and data science models (e.g., recommendations, predictive triggers) to improve customer engagement and LTV
Knowledge of data privacy and compliance frameworks including GDPR, CCPA, and CAN-SPAM
Strategic communicator with client-facing and commercial acumen, adept at engaging VP and C-suite stakeholders and driving delivery excellence
Bachelor's degree required
Preferred
MBA or equivalent preferred
Technical skills (SQL, HTML, JavaScript) and Adobe certifications (AAM, RTCDP, AA, CJA, AJO, Target) are a plus
Company
EXL
EXL is a provider of Transformation and Outsourcing services to Global 1000 companies in multiple industries
Founded in 1999
10001+ employees
H1B Sponsorship
EXL has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$150MKey Investors
The Orogen GroupFTV Capital
2018-10-02Post Ipo Debt· $150M
2006-10-20IPO
2004-12-01Series Unknown
Leadership Team
Rohit Kapoor
Chairman & Chief Executive Officer
Brad Burdick
SVP, Insurance Domain Platforms
Recent News
GlobeNewswire
2026-01-13
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2025-12-24
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