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IDEAL INDUSTRIES, INC · 1 day ago

Digital Marketing Specialist

Sterling, MA

Full-time

Onsite

Mid Level

$66K/yr - $89K/yr

IDEAL INDUSTRIES, INC. is an industry leader in the design and manufacture of electrical power connectors. As Anderson Power’s Digital Marketing Specialist, you will set up and run digital marketing tools and campaigns, analyze performance, and collaborate with teams to improve marketing effectiveness and support business growth.

Electrical DistributionElectronic Health Record (EHR)ElectronicsManufacturing

Comp. & Benefits

Responsibilities

Develop, launch, and optimize digital marketing strategies, company websites, and paid media campaigns that consistently drive measurable growth, deliver clear attribution, and achieve strong ROI

Integrate and optimize Anderson Power’s marketing technology stack to enable reliable data flow and accurate performance reporting that supports business growth

Deliver actionable insights to the business, enabling data-driven decisions that enhance marketing effectiveness

Collaborate with distributors on joint marketing initiatives that drive sales, strengthen market presence, and deliver shared ROI

Lead the planning and execution of digital campaigns in partnership with content and communications, ensuring initiatives are delivered on time, on brand, and with measurable impact

Foster strong cross-functional partnerships and provide clear, data-driven insights that align marketing efforts with business priorities and support strategic decision-making

Continuously optimize marketing processes and workflows to drive scalability, efficiency, and speed to market through clear documentation and smart automation

Qualification

Digital marketing strategyMarketing technology stackB2B product marketingPaid digital campaignsSEOSEM strategiesCustomer journey mappingAI toolsCoding skillsAccount based marketingExposure to international marketsOrganizational skills

Required

Bachelor's degree in marketing or communication

Strong understanding of digital platforms (e.g. CRM, CMS, automation tools, analytics platforms)

Experience planning, launching and optimizing paid digital campaigns

Strong organizational skills able to manage multiple deliverables at once

Solid understanding of SEO and SEM strategies

Experience in B2B product marketing, ideally in a technical or industrial sector

Familiarity with AI tools for marketing optimization

Coding skills (ex-HTML/CSS, JavaScript, Python, etc)

Experience with customer journey mapping and full-funnel marketing

Preferred

Account based marketing (ABM) experience a plus

Exposure to international markets and experience adapting campaigns for global audiences

Benefits

Medical, Dental & Vision Insurance

Education Reimbursement

Wellness Programs

401k with Company Match

Cash Balance Pension Plan

Vacation

Personal Days

Volunteer Time

Holidays

Parental Leave

Company

IDEAL INDUSTRIES, INC

IDEAL INDUSTRIES, INC is a family of brands that have made their mark by developing the products and practical technology demanded by critical industries like data communications, aerospace, electrical, wire processing, construction and more.

Founded in 1916