AAA Hoosier · 1 month ago
Chief Growth & Experience Officer (CGXO)
Indianapolis, IN
Full-time
Onsite
Director/Executive
15+ years expAAA Hoosier Motor Club, headquartered in Indianapolis, is seeking a Chief Growth & Experience Officer (CGXO) to drive its member-centric growth strategy. This executive position is responsible for increasing member, travel, and ancillary revenue through innovative strategies and seamless experiences across various domains.
Consumer Services
Responsibilities
Champion a member-first culture and embed member insights into enterprise strategy and decision-making
Lead organizational change management to ensure member-centric strategies are adopted across all levels
Collaborate with HR and other departments to align employee experience initiatives with member experience priorities
Develop and execute strategies integrating membership, ERS, travel, and insurance into a seamless member experience
Lead strategies that drive membership, travel, and ancillary revenue growth while strengthening retention and engagement
Oversee marketing, outreach, and communication programs that increase brand awareness, revenue per member, and lifetime value
Develop growth roadmaps leveraging digital marketing, partnerships, and in-branch activations to maximize conversion and cross-selling opportunities
Partner with Finance and Operations to track ROI and profitability across campaigns, membership offers, and travel initiatives
Own the marketing technology stack, including Salesforce Marketing Cloud, CRM, and analytics tools, ensuring data-driven engagement and performance optimization
Ensure compliance with data privacy and security regulations in collaboration with Legal and IT
Lead brand strategy and storytelling to reinforce AAA Hoosier’s member-focused mission and values
Oversee Travel operations and branch locations, ensuring every physical and digital touchpoint delivers consistent and exceptional member experience
Partner with Travel and Operations leadership to integrate member engagement strategies that drive sales, loyalty, and brand affinity
Drive digital transformation to deliver intuitive, personalized, and seamless member journeys across platforms
Build robust programs to capture member feedback and translate insights into measurable business actions
Track and report on membership, marketing, and experience performance metrics to drive continuous improvement
Establish data-governance practices to ensure the integrity and strategic use of member data
Serve as liaison to AAA Inc. committees related to membership, brand, and experience
Partner with AAA Hoosier’s executive team and Board of Directors to ensure alignment with strategic goals and AAA Federation standards
Prepare Board-ready materials related to membership, brand, and member-experience performance
Lead and develop high-performing teams across membership, marketing, brand, travel, branch operations, and experience design
Foster cross-functional collaboration to align membership, ERS, travel, insurance, and brand strategies
Represent AAA Hoosier at AAA Federation committees, regional partnerships, and community or industry forums
Qualification
Required
Bachelor's degree in business, marketing, communications, or a related area from a four (4) year college or university required
Fifteen (15) or more years' experience in membership, marketing, or customer-experience leadership
Ten (10) or more years' experience in brand strategy, digital transformation, or experience design
Preferred
Master's degree in business, marketing, or communications
Experience in predictive analytics, marketing-technology leadership, travel, retail, or multi-location operations management
Benefits
Health / Dental / Vision benefits.
Corporate Incentive Plan (CIP)
Paid Time Off.
Paid Holidays.
Company provided LTD & Life Insurance.
Service Anniversary Recognition.
Free AAA Plus Membership.
Generous 401k w/ company match.
Company provided HSA dollars.
Company
AAA Hoosier
Whether you sit behind a desk or behind the wheel, AAA Hoosier Motor Club has been serving Central Indiana professionals with membership, roadside assistance, travel services, and insurance for over 100 years.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brian Davis
Senior Vice President & CFO
Dr. Andy Hughes DBA
Senior Vice President, Automotive, Member Experience & Chief Innovation Officer
Company data provided by crunchbase