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HR NOLA · 1 month ago

Marketing Coordinator - Sankofa Community Development

New Orleans, LA

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Sankofa Community Development Corporation (CDC) is dedicated to building healthier communities through sustainable solutions and equitable development practices. The Marketing Coordinator will implement and manage marketing efforts to amplify the organization's mission, focusing on both traditional and digital strategies to enhance brand awareness and engage diverse audiences.

ConsultingEmploymentHuman ResourcesProfessional ServicesTraining

Responsibilities

Plan, execute, and monitor integrated marketing campaigns that align with Sankofa CDC’s goals and priorities

Develop marketing plans, manage advertising campaigns, and oversee implementation across multiple channels

Create compelling written and visual content for print, website, newsletters, and social media

Work with leadership and external consultants to craft marketing campaigns

Design comprehensive digital marketing strategies across all digital channels, including SEO

Plan, execute, and manage multi-channel campaigns from concept to execution, ensuring alignment with overall business goals

Measure and report on the performance of all digital marketing campaigns against KPIs and ROI, using insights to optimize future efforts (e.g., A/B testing and conversion rate optimization)

Work closely with internal teams to ensure cohesive messaging and execution

Stay up-to-date with the latest digital marketing trends, tools, and emerging technologies to identify new opportunities for growth

Develop editorial calendars and manage the creation and publishing of engaging content for websites, blogs, and social media platforms, maintaining brand consistency

Write engaging copy, coordinate visuals, and ensure brand consistency across all materials

Manage website content and support updates in coordination with design or web partners

Oversee Sankofa CDC’s social media presence across all active platforms

Create, schedule, and publish engaging posts that highlight programs, initiatives, and events

Monitor engagement, respond to inquiries, and analyze performance metrics

Support the planning, promotion, and documentation of events, including community programs and workshops

Coordinate with vendors, partners, and media to create promotional materials and press coverage

Track and analyze campaign performance using tools such as Google Analytics and social media insights

Prepare reports summarizing reach, engagement, and outcomes for leadership review

Collaborate with internal teams and partners to ensure consistent, mission-aligned messaging

Support cross-departmental initiatives requiring communications, outreach, or creative development

Qualification

Digital marketing strategyContent creationData analysisProject managementSocial media managementSEO toolsMarketing analytics toolsCultural understandingCommunication skillsLeadership qualities