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dentsu · 1 month ago

Manager, Relationship Marketing Strategy

United States

Full-time

Remote

Mid, Senior Level

$94K/yr - $152K/yr

6+ years exp

Dentsu is a global performance marketing agency with a strong track record of helping brands create personalized experiences. As the Manager of Relationship Marketing Strategy, you will lead strategic marketing plans and collaborate with clients to enhance their business goals through effective marketing strategies.

AdvertisingInformation ServicesMarketing

Responsibilities

Lead the building, development, and delivery of strategic omni-channel marketing plans

Act as a subject matter expert and be able to translate new technology - particularly in the areas of digital marketing and CRM - into new marketing ideas for the client

Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, and original thinking

Manage people and projects to achieve goals

Identify key data points and measurements to show the impact of our approach and strategy on the client's business

Qualification

Data-driven marketingCRMCampaign managementData analysisPowerPoint proficiencyResearch toolsMatrix organization experienceProblem solvingTeam management

Required

Bachelor's Degree

6+ years of experience in data-driven marketing – specifically CRM/ email /Online media /Offline media and 2+ years working in an agency or consulting firm

Hands-on skills using data and research to guide decisions –proficiency in excel and research tools

Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint

Comfort and experience working within a matrixed organization in roles with a wide degree of latitude

Average 20% travel (contingent on comfort level of client)