Apply on Employer Site

PulteGroup · 1 week ago

Division Director of Marketing

Atlanta Metro

Full-time

Onsite

Director/Executive

8+ years exp

PulteGroup is one of the nation’s largest and most respected homebuilders, dedicated to building inspired employees and meaningful careers. The Division Director of Marketing will lead all marketing planning and execution for the Division, manage the marketing team, and collaborate with leadership to address business issues and opportunities.

ConstructionHome ImprovementReal EstateResidential

Growth Opportunities

Responsibilities

Leads all marketing planning, efforts and execution for the Division

Oversee and manage Marketing Team direct report(s)

Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities

Ability to think strategically to develop a point of view on complex marketing issues and influence Division/Area leadership on course of action

Leverage a deep understanding of the role of paid, owned and earned media channels to effectively message across a mix of media types

Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed

Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership

With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan

Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment

Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals

Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy

Lead the process for new community execution to ensure that the Division hits critical milestones, including target opening dates

Act as primary point-of-contact for Pulte Interior Design

Collaborate with corporate communications team on local PR needs

Identify key competitors and stay abreast of local marketing activity

Ability to successfully operate and adapt in an environment with changes to timelines and priorities

Capable of confidently presenting and interacting the Divisions/Area leadership with strong ability to talk off script as it relates to marketing's role in addressing business issues

Ability to develop and guide direction of marketing team members

Ensures appropriate staffing to meet department needs

Utilizes recruiting and selection tools/processes to build organizational talent

Delegates work according to employee's abilities and skills

Evaluates employee's performance and plans for compensation actions in accordance with that performance

Provides developmental opportunities through identification of internal and external training opportunities

Creates opportunities for employee growth

Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors)

Qualification

Marketing communicationsBudget managementStrategic planningTeam leadershipHome building experienceAdvertising law knowledgeData analysisOral communicationWritten communicationProblem solvingTeam oriented