Western Governors University · 1 month ago
Consumer Insights Researcher, Marketing, Salt Lake City, UT
Salt Lake City Office
Full-time
Onsite
Entry, Mid Level
$80K/yr - $120K/yr
2+ years expWestern Governors University is committed to expanding access to higher education through innovative online programs. The Consumer Insights Researcher will play a pivotal role in understanding prospective students' motivations and decision-making patterns, utilizing both primary and secondary research to inform marketing strategies and drive growth.
Higher Education
Responsibilities
Bring quantitative and qualitative insights into daily decision-making across the organization
Design and execute research initiatives using multiple methods (e.g., surveys, interviews, observations, UX research, secondary data, syndicated sources)
Triangulate insights from varied data sources to build holistic stories and strategic recommendations
Identify emerging trends, unmet needs, and segmentation opportunities to guide marketing, brand, and enrollment strategies
Performs other job-related duties as assigned
Support and occasionally lead research projects that assess market conditions, competitor positioning, and category trends
Collaborate with internal and external research partners to execute high-quality studies that address specific business questions
Connect research initiatives across teams to avoid duplication, increase efficiency, and maximize impact
Translate findings into data-driven recommendations for growth, differentiation, and prioritization
Work closely with the marketing, brand, and communication teams to inform brand positioning and campaign strategy
Transform research findings into compelling narratives using clear storytelling, data visualization, and business-relevant framing
Provide evidence-based guidance on messaging, creative concepts, and go-to-market decisions
Build strong relationships across marketing, enrollment, academic programs, and strategy teams
Help stakeholders turn ambiguous questions into structured research plans
Communicate project progress and outcomes clearly, aligning with partners at each stage
Facilitate broader organizational understanding and adoption of insights
Qualification
Required
Strong command of consumer insights, research design, and data interpretation
Proficiency in qualitative and quantitative methods; ability to triangulate multiple data sources
Ability to synthesize complex information into clear, actionable insights
Comfort collaborating with senior stakeholders and presenting findings to non-research and non-technical audiences
Excellent communication, storytelling, and visualization skills
Strong project management and prioritization capability within a cross-functional environment
Familiarity with competitive intelligence tools, primary data collection platforms (e.g., Qualtrics, SurveyMonkey, UserTesting), secondary data sources, and syndicated research is a plus
Ability to travel occasionally to support marketing initiatives or university events
Bachelor's degree in marketing, business, research, analytics, social science, or related field
2+ years of experience in market research, consumer insights, or experience management. Experience in lieu of education
Preferred
Master's degree in marketing, business, communications, social science, or related field
5+ years of experience in market research, consumer insights, or audience strategy roles
Experience in higher education, adult learning, or mission-driven organizations
Benefits
Bonuses
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Other paid leaves, including up to 12 weeks of parental leave
Company
Western Governors University
Western Governors University focuses on improving lives by creating pathways to opportunity for its students.
5001-10000 employees
H1B Sponsorship
Western Governors University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (12)
2022 (30)
2021 (17)
2020 (37)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Kauffman Foundation
2025-05-08Grant
Leadership Team
Stephen Herzig
Vice President of Enterprise Solutions
Kacey Thorne
Senior Director, Academic Strategic Initiatives
Recent News
2025-12-02
2025-10-29
Long Beach City College
2025-10-03
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