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KeHE Distributors · 1 day ago

Manager, Alternate Channel Strategy, Insights & Growth

United States

Full-time

Remote

Mid Level

$88K/yr - $118K/yr

3+ years exp

KeHE Distributors is an employee-owned distributor of natural and organic products, committed to making a positive impact. The Manager, Alternate Channel Strategy, Insights & Growth will leverage analytics and marketplace knowledge to help customers increase sales through effective assortment and merchandising strategies.

AgricultureConsumer GoodsFood and BeverageHealth CareLifestyleRetail

Responsibilities

Identify product trends specific to alternate channel retailers by analyzing category, attribute and marketplace trends; Consumer behavior shifts; Shopper purchase patterns

Work with Alternate Channel Sales leaders to build and execute strategies for growing KeHE’s Grocery, Fresh and Exclusive Brands businesses with new customers

Develop and maintain a high degree of insight into competitors’ strategies and programs

Attend professional meetings, trade shows and seminars to build relationships and surface new sales leads

Analyze consumer behavior shifts and shopper purchase patterns

Conduct market visits and attend trade shows and industry events

Curate consumer, demographic, syndicated, and internal data to create optimum, innovative, and actionable assortment and merchandising solutions

Develop PowerPoint presentations for regional retailers showcasing category insights, hot trends, new and emerging items, and merchandising concepts

Translate data into actionable insights for KeHE’s sales teams and retail partners

Source new forms of consumer and market data to provide actionable insights specific to alternate channels

Lead webinars, present findings and recommendations in a clear and compelling manner

Lead KeHE’s analysis and support for the internal business development team

Establish and maintain relationships with key decision makers at retailers

Collaborate cross-functionally with Category Management, Sales and Sales Enablement teams within KeHE

Participate in industry speaking events such as panels, news article interviews, etc

Develop ROI reporting by analyzing implementation rates, product success rates, and sales growth

Support training and development of Growth Solutions team members

Maintain safeguards of confidential company information

Qualification

Food industry analyticsBusiness DevelopmentMarket dynamics knowledgeMS Office proficiencySPINSIRICSIA proficiencyProject managementNatural product knowledgeMerchandising strategiesOral communication skillsWritten communication skillsAttention to detailCreativity skills

Required

4-year Bachelor's Degree in Business or related field of study

Minimum three years prior experience in food industry analytics (retailer, supplier, distributor or data provider)

Minimum two (2) years of experience in new Business Development with a track record of success

Knowledge in market dynamics, industry shifts, and retailer landscapes is mandatory

Proficiency with MS Office, primarily Excel and PowerPoint

Proficiency with SPINS, IRI, CSIA, ShopperSights, Mintel software

Willingness to travel (20%)

Possesses a competitive spirit that is not easily discouraged or daunted, and the perseverance to work around obstacles and find ways to win

Ability to engage clients persuasively through dialogue that seeks to first understand clients' perspectives, teach them something about their business that they don't already know and tailor KeHE capabilities to their specific situation

Ability to position KeHE capabilities and offers in a competitively advantageous light

Ability to manage multiple projects simultaneously under time pressures

Ability to multi-task in a very fast-paced business environment

Natural, specialty and/or fresh product knowledge

Project management, attention to detail, and organizational skills

Demonstrated thought leadership and creativity skills

Strong understanding of merchandising tactics and strategies

Demonstrated strength in oral and written communication skills

Willingness to take initiative on projects with minimal supervision

Preferred

Foodservice (including GPO), Convenience, Exports, and/or other non-traditional grocery retailer experience preferred

Experience with query writing and/or IBM Cognos

Knowledge in market dynamics, industry shifts, and retailer landscapes specifically in alternative channels including convenience stores, airports, exports, specialty retail shops, and food service

Experience with visualization tools, such as PowerBI, is a plus