Apply on Employer Site

Symetra · 2 months ago

Email Marketing Specialist - Retirement - Remote

United States

Full-time

Remote

Mid Level

$64K/yr - $107K/yr

Symetra is a national financial services company dedicated to helping people achieve their financial goals. They are seeking a Marketing Specialist who will manage and execute email marketing programs, analyze campaign results, and ensure strategic alignment with overall marketing initiatives.

Financial ServicesHealth InsuranceInsuranceLife Insurance

Growth Opportunities

No H1B

Responsibilities

Manage and execute all email programs, activities and deliverables

Assist Marketing Analyst with execution of emails on a day to day basis

Strategically align email marketing calendar with overall marketing calendar and other initiatives

Analyze ad hoc emails, email campaigns and other marketing automation results, issues and opportunities adjusting any and all aspects of email to improve results

Consult on day to day work and execute on larger initiatives and new features/functionality

Uses expertise to provide details of the tactical execution – process, procedure but more thoroughly – best practices, insight gained through metrics and behavior or previous campaigns

Design, execute and deliver ad hoc and recurring reports, documented from multiple data sources to support email marketing and sales support, planning and operations, including insights and actionable recommendations on key business drivers of the organization

Stay current on industry best practices and trends testing and adapting appropriate improvements into day to day email, campaigns and programs

Expected to stay on top of trends, best practices for email and marketing automation initiatives and in the digital arena and relate back to Symetra initiatives

Writes detailed proposals/execution plans for new feature/functionality/initiative and can clearly articulate the value back to customers

Ensure integration with other DMT areas occur and is part of the strategic direction of the new feature/functionality/initiative (if applicable)

Work closely with business partners and DMT members to ensure that features/functionality/initiative are properly prioritized, on track Proactively manage and execute project schedules for new feature/functionality/initiatives Assist in vendor management if new feature/functionality/initiatives require vendor services

Supports the business stakeholders and IT partners in creating new feature/function/initiative

Use knowledge of email / marketing automation best practices to help define comprehensive requirements related to initiatives; able to interpret customer business needs and translate them into application and operational requirements

Ability to recognize and proactively define, through detailed requirements, enhancements to the user experience

Elicit requirements using interviews, document analysis, requirements workshops, surveys, business process descriptions, use cases, scenarios, business analysis, task and workflow analysis

Critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general

Understanding, and distinguish user requests from the underlying true needs

Serve as the conduit between the customer community (internal and external customers) and the software development team (internal or external) through which requirements flow

Responsible for quality assurance and testing new templates, campaigns, etc. along with verifying new functionality when updates have been made and responsible for customer approval

Qualification

Email marketing programsMarketing automation toolsHTMLCSSEmail regulations expertiseDatabase analysisResponsive designAnalytical abilityProject managementCommunication skillsTeam collaborationAttention to detailCustomer experience focus

Required

Bachelor's degree required. Preferably in business - marketing, communications, administration

Experience with email marketing programs such as Pardot, Silverpop or Exact Target

Analytical ability to understand database, email responses

Demonstrated knowledge of HTML, CSS and be able to make modifications to email templates

Strong understanding of email marketing operations, technology and platforms

Ability to understand database and email architecture

Experience in designing and using marketing automation tools

Experience with email marketing programs

Expertise in email regulations and privacy rules

Understands and can demonstrate responsive design as related to email marketing and marketing automation success

Commitment to quality and delivering outstanding customer experience and value

Successfully engage in multiple initiatives simultaneously

Be self driven, extremely motivated, and takes initiative

Comfortable working with a team in a fast paced environment, able to prioritize/meet deadlines within specific time constraints

A team player, this position works closely with the entire DMT team and many internal partners

Extremely organized and be able to track and manage projects on time and efficiently

Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and subject matter experts

Able to work under pressure and deliver a high degree of accuracy

Ability to manage email technology vendor

Experience running and optimizing large scale marketing campaigns

Experience in marketing department working with Marketing product managers and Communications teams

Must have strong organizational skills and attention to detail

Must be able to drive multiple projects at once and work with a variety of stakeholders

Excited about data and finding useful nuggets of information to make smart marketing decisions

Absolute and utter passion for technology – keeps up to date on new solutions and eager to propose ways of using them

Strong understanding of email marketing operations, technology and platforms

Should have a basic understanding of web technology and websites

Understanding of how the email integrates with other digital media

Understands insurance and/or financial services industry – common terminology, products, etc