Georgetown University · 1 month ago
Associate Director of Content Marketing- McDonough School of Business
Main Campus
Full-time
Hybrid
Lead/Staff, Director/Executive
$48K/yr - $88K/yr
3+ years expGeorgetown University is a prestigious institution located in the nation’s capital, and they are seeking an Associate Director of Content Marketing for the McDonough School of Business. This role is crucial for shaping the school's digital presence through strategic content planning and execution, aimed at enhancing engagement and supporting overall marketing goals.
EducationHigher EducationUniversities
Responsibilities
Inform and execute a comprehensive content marketing strategy, with the Director of Integrated Marketing and Communications, that aligns with marketing objectives and the school’s goals, supporting student recruitment, employer recruitment, alumni and donor relations, and corporate relations
Collaborate across departments to ensure high-quality, consistent content production such as blog posts, video storyboards, infographics, website and paid, campaign-related social media content, advertising, and email campaigns
In collaboration with the Director, collaborate with external marketing agencies to develop advertising content for external media, social media ads, and other paid platforms
Edit, proofread, and improve website content considering SEO and Google Analytics
Analyze content performance metrics and make data-driven decisions to optimize content effectiveness and ROI
Elicit audience and stakeholder feedback, and generate ideas to increase engagement
Stay updated with industry trends and competitor activities to continually refine the content strategy and tactics
Qualification
Required
Bachelor's degree in marketing, communications, digital technologies, or related field
3 years minimum years of required experience
Demonstrable experience in developing and executing successful content marketing campaigns
Strong writing and editing skills with experience in following editorial style guidelines
Deep understanding of content metrics and analytics tools (e.g., Google Analytics, SEMrush, Moz) to track content performance and make data-driven decisions
Proficiency in MS Office, content management systems (e.g., WordPress), and marketing automation platforms (e.g., HubSpot, Marketo)
Hands-on experience with SEO and web traffic metrics
Demonstrated understanding of graphic design concepts
Strong organizational and project management skills
Familiarity with web accessibility and Americans with Disabilities Act requirements
Preferred
Familiarity with project management platforms like Monday.com and Wrike
Some experience working with multimedia and graphics tools, ideally Adobe Creative Suite
Benefits
Medical
Dental
Vision
Disability and life insurance
Retirement savings
Tuition assistance
Work-life balance benefits
Employee discounts
An array of voluntary insurance options
Company
Georgetown University
Georgetown University is an academic and research institution.
5001-10000 employees
H1B Sponsorship
Georgetown University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (89)
2023 (90)
2022 (77)
2021 (38)
2020 (52)
Funding
Current Stage
Late StageTotal Funding
$13.74MKey Investors
US Department of Commerce, Economic Development AdministationHyundai Hope On WheelsAndrew W. Mellon Foundation
2023-11-09Grant· $0.75M
2022-09-27Grant· $0.3M
2019-12-18Grant· $1M
Leadership Team
Randall Bass
Vice President, Strategic Education Initiatives
Bryan Alexander
Senior Scholar
Recent News
2025-11-06
Company data provided by crunchbase