BILL · 2 days ago
Senior Marketing Operations Manager
Draper, UT
Full-time
Hybrid
Senior Level
$131K/yr - $164K/yr
5+ years expBILL is a rapidly growing fintech company focused on empowering businesses through innovative financial solutions. The Senior Marketing Operations Manager will oversee the marketing technology stack and processes, ensuring efficient lead management and robust data governance to support scalable, data-driven growth.
AppsBillingFinancial ServicesFinTechSaaS
Responsibilities
MarTech Stack Management: Oversee the administration, integration, and optimization of the marketing technology stack (e.g., Marketing Automation, CDP, Direct Mail, etc.) to ensure scalability and performance
Lead Lifecycle Management: Own the end-to-end lead lifecycle, including scoring models, routing logic, and hand-offs between Marketing and Sales (SDR/AE) to ensure no lead is left behind
Data Integrity & Governance: Collaborate with Data Engineering and RevOps to maintain a clean, unified data ecosystem. Define and enforce data standards, enrichment processes, and compliance (GDPR/CCPA) rules
Campaign Operations: Design and document standard operating procedures (SOPs) for campaign execution, ensuring consistent tracking, tagging, and attribution across all channels
Reporting & Analytics: Partner with the Analytics team to build and maintain dashboards that track campaign performance, pipeline attribution, and ROI, providing actionable insights to marketing stakeholders
Process Optimization: Proactively identify operational gaps, bottlenecks, and inefficiencies in our GTM motion and design scalable solutions to address them
Cross-Functional Alignment: Act as a primary liaison between Marketing, Sales Operations, and Business Systems to align on roadmap priorities and technical requirements
Qualification
Required
5–7 years of experience in Marketing Operations, Revenue Operations, or a similar technical marketing role
Deep proficiency with Marketing Automation Platforms (Marketo, HubSpot, or Inflection.io) and CRM systems (Salesforce)
Strong understanding of B2B marketing funnels, lead scoring models, and attribution methodologies
Experience managing data workflows, including list segmentation, data enrichment, and database hygiene
Ability to translate complex business requirements into technical specifications and process diagrams
Experience working with CDPs (Segment, etc.) and data activation workflows is a strong plus
Preferred
Certification in major Marketing Automation Platforms (e.g., Marketo Certified Expert)
Experience in a high-growth SaaS or Fintech environment
Proficiency with BI/Analytics tools (Looker, Tableau) and SQL basics
Familiarity with PLG motions and how they intersect with traditional inbound/outbound sales motions
Benefits
Medical, dental, vision, life and disability insurance
401(k) retirement plan
Flexible spending & health savings account
Paid holidays
Paid time off
100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
HSA & FSA accounts
Life Insurance, Long & Short-term disability coverage
Employee Assistance Program (EAP)
11+ Observed holidays and wellness days and flexible time off
Employee Stock Purchase Program with employee discounts
Wellness & Fitness initiatives
Employee recognition and referral programs
Company
BILL
BILL is a developer of financial automation software for small and midsize businesses (SMBs).
1001-5000 employees
H1B Sponsorship
BILL has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (92)
2022 (137)
2021 (78)
2020 (56)
Funding
Current Stage
Public CompanyTotal Funding
$1.48BKey Investors
Barington Capital GroupStarboard ValueFranklin Templeton
2025-12-04Post Ipo Equity
2025-09-04Post Ipo Equity
2024-12-04Post Ipo Debt· $1.2B
Leadership Team
René Lacerte
CEO & Founder
Ken Moss
Chief Technology Officer
Recent News
dcm.com
2025-12-31
globalventuring.com
2025-12-11
Company data provided by crunchbase