Infinite Roar ยท 1 day ago
Associate Director, Audience Strategy
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$111K/yr - $159K/yr
5+ years expInfinite Roar is a full-service, brand-building, modern media powerhouse. The Associate Director of Audience Strategy will work with the Audience Strategy practice leads to implement execution roadmaps for clients, leveraging audience-led data strategies to drive innovation and improve campaign performance.
Marketing & Advertising
Responsibilities
Serve as the day-to-day partner across teams, managing delivery against client workflows & operationalizing the vision for Audience Strategy
Conduct primary audience research, define core audiences to sustain and grow, and establish partner alignment to help shape marketing and content strategies
Represent Audience Strategy as the in-house expert in how 1P and 3P audience data and data-driven media activation can drive business and improve return on investment for clients
Evangelize best-in-class deterministic technologies & data strategies, including partnership with investment arms to support campaign activation as well as advanced data use cases
Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
Leverage data-driven processes to improve targeting precision and optimize campaign performance in real time to deliver client outcomes
Share knowledge with client and internal teams regarding audience insights and results to impact business needs
Qualification
Required
4-5+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
5+ years of experience in digital media and ad technology
Excellent oral, written and client presentation skills
In-depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non-technical partners
Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations
Strong project management skills
Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics
Embody a can-do attitude, and a 'figureoutability' mentality
Preferred
Previous agency-side experience preferred
Digital Audience and Performance Marketing Data Analytics experience preferred
Deep understanding and experience based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred
Start-up experience is a plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Infinite Roar
Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase