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The Motley Fool · 1 day ago

Senior Manager, Revenue Optimization

United States

Full-time

Remote

Senior Level

$100K/yr - $140K/yr

5+ years exp

The Motley Fool is a purpose-driven financial services company focused on improving people's financial futures. The Senior Manager, Revenue Optimization will drive performance improvement by owning the full lifecycle of conversion optimization, executing tests, and scaling successful strategies to enhance audience growth and revenue generation.

ConsultingFinancial ServicesMarketingNewsPublishing

Work & Life Balance

No H1B

Responsibilities

Analyze data from GA, GSC, syndication platforms and other sources to identify growth opportunities and take action

Own and evolve our A/B testing roadmap, from idea to rollout to analysis

Write conversion-focused copy (CTAs, headlines, landing pages) that aligns with our editorial voice

Identify and scale high-impact revenue drivers across the site

Identify and execute on new site functionality or improvements to existing functionality that supports target KPI growth

Improve performance outcomes of content syndicated to external partners

Expand and optimize Motley Fool Money affiliate product pitches on our flagship investing site, Fool.com

Communicate key findings to stakeholders across the team

Qualification

A/B testingCRO toolsGoogle AnalyticsFunnel optimizationConversion copywritingAI toolsUX design awarenessData analysisCross-functional collaborationCreative problem solving

Required

5+ years of experience driving performance growth for a digital property

Strong grasp of funnel optimization strategies across multiple channels including paid media, SEO, email, and editorial platforms like Google Discover

Proven track record of implementing A/B tests that delivered measurable results

Hands-on experience with CRO tools such as VWO, Convert, or Optimizely

Fluency in Google Analytics and/or other web analytics platforms

Sharp writing instincts, especially for conversion copy – headlines, CTAs, and high-traffic landing pages

Familiarity with AI-assisted tools for content generation, audience research, or A/B testing workflows (e.g. ChatGPT)

Preferred

Solid working knowledge of credit cards – beyond just using them. You understand how rewards programs, balance transfers, intro APRs, and issuer policies actually work (and maybe you've even helped friends pick the right card)