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Lucas Museum of Narrative Art · 2 days ago

Social Media Specialist

Los Angeles, CA

Full-time

Onsite

Mid Level

$84K/yr - $105K/yr

The Lucas Museum of Narrative Art is dedicated to illustrated storytelling and is seeking a Social Media Specialist to shape the museum’s digital storytelling ecosystem. This role involves developing and executing high-impact social campaigns to enhance audience engagement and expand the museum's global reach.

Art

Responsibilities

Develop a cohesive, museum-wide social storytelling framework that ensures each platform (Instagram, TikTok, X/Twitter, LinkedIn, Facebook, YouTube, Threads, etc.) expresses a distinct, intentional voice while reinforcing a unified brand identity

Create and oversee highly crafted content leveraging narrative-driven storytelling, strong visual language, and culturally relevant digital trends to highlight the museum’s collection, architecture, programs, and mission

Lead the planning and execution of multi-platform digital campaigns—program announcements, opening milestones, institutional initiatives—demonstrating proven experience achieving measurable audience growth, engagement, and impact

Analyze platform performance and audience insights using social analytics tools, refining strategy to ensure maximum reach, resonance, and ROI

Collaborate with Communications, Marketing, Curatorial, Retail, Learning, and External Affairs teams to ensure accuracy, creative alignment, and brand coherence

Monitor and engage with online communities, ensuring thoughtful, inclusive, and timely interactions that build long-term audience affinity

Identify opportunities for content collaborations, influencer partnerships, cross-channel amplification, and user-generated storytelling

Stay ahead of platform innovations, emerging formats, and best practices to keep the museum competitive and culturally relevant within both the museum and entertainment sectors

Qualification

Social media managementDigital storytellingSocial analytics toolsContent creationAudience engagementSEO knowledgeWriting skillsCollaborative mindsetProject management

Required

Bachelor's degree in Marketing, Communications, Digital Media, related field or comparable experience preferred

Demonstrated success managing the social presence of a major brand, cultural institution, media organization, or creative studio

Proven ability to craft strong storytelling identities across multiple digital platforms

Experience developing social strategies that drive measurable improvements in audience growth, engagement, and cross-platform performance

Strong writing, editing (photo/video/text), and communication skills with an editorial eye for detail

Expertise with social analytics tools and demonstrated ability to interpret and act on performance data

Working knowledge of web design, SEO, CRO, and digital best practices

Positive, organized, highly collaborative, and capable of managing multiple projects simultaneously

Company

Lucas Museum of Narrative Art

The Lucas Museum of Narrative Art's mission is to inspire and connect people through the exploration of visual stories and their influences in society.

Founded in 1991