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iCapital · 1 day ago

Investment Product Marketer, Annuities and Structured Investments - Assistant Vice President

Manhattan, NY

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $140K/yr

7+ years exp

iCapital is seeking an Assistant Vice President Marketing Manager to join the Product Marketing team within the Marketing and Communications department. This role supports the Structured Investments and Annuities businesses, collaborating closely with Product, Sales, and cross-functional teams to deliver compelling go-to-market strategies and client engagement programs.

Asset ManagementBankingFinancial ServicesFinTech

Responsibilities

Develop and execute integrated go-to-market strategies for iCapital’s Structured Investments and Annuities Platform, Alternatives Distribution and Structured Investments (SI Distribution, m+ funds, and Outcome Driven Strategies)

Partner with Product and Sales teams to define positioning, messaging, and value propositions for platform enhancements, new fund and product launches

Create and manage the utilization of high-impact marketing and sales enablement tools including presentations, fund fact sheets, brochures, case studies, platform and product demos to articulate benefits and drive advisor adoption

Develop educational content and thought leadership pieces to simplify complex investment concepts for advisors and end clients

Lead multi-channel marketing campaigns across email, digital, social, webinars, and events, leveraging data-driven insights to optimize engagement and conversion

Act as a strategic partner to Product, Sales, and Client Relationship teams, ensuring marketing initiatives support core KPIs

Seek opportunities across all elements of iCapital Structured Investments and Annuities Platform and Alternatives Distribution businesses including acquisition, retention, platform features and functionality, and product launches to help meet and exceed company goals

Qualification

Marketing strategy developmentData analysisIntegrated marketing campaignsExperience in fintechProject managementCommunication skillsFamiliar with advisor distributionCollaborative mindsetStorytelling skills

Required

Bachelor's degree in marketing, business, finance, or a related field

7+ years of related experience preferably within the fintech, wealth management, alternative investments (including annuities and structured investments), or ETFs

Strong analytical skills with the ability to interpret data and translate insights into actionable strategies and data-driven decision-making

Exceptional communication and storytelling skills with the ability to simplify complex concepts

Proven track record of building and managing integrated marketing plans and campaigns across multiple marketing disciplines

Demonstrated success in managing ambiguity and driving results in fast-paced environments

Collaborative mindset with strong project management skills

Experience marketing structured investments, annuities, or alternative investments

Familiar with advisor distribution channels

Able to blend strategic thinking with hands-on execution, delivering a measurable impact

Benefits

Equity for all full-time employees

Annual performance bonus

Employer matched retirement plan

Generously subsidized healthcare

100% employer paid dental

Vision

Telemedicine

Virtual mental health counseling

Parental leave

Unlimited paid time off (PTO)

Company

iCapital

Glassdoor3.9

Innovating at the intersection of technology and investment opportunity, iCapital streamlines the integration of alternative investment strategies into client portfolios.

Founded in 2013

New York, New York, USA

1001-5000 employees