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Los Angeles Kings · 4 days ago

LA Kings - Director, Brand and Creative Marketing

El Segundo, CA

Full-time

Onsite

Director/Executive

$130K/yr - $180K/yr

7+ years exp

Los Angeles Kings is a prominent sports franchise under AEG, committed to innovation and community engagement. The Director, Brand and Creative Marketing will lead the development and implementation of marketing campaigns and oversee the Creative Services team, ensuring brand consistency and effective promotional strategies.

Sports

No H1B

Responsibilities

Responsible for all brand marketing efforts and maintaining the overarching marketing calendar and campaign planning process to support all areas of the business. Work with Ticketing, GP, Community / Foundation, In-Arena, and Marketing/Creative teams to identify, prioritize, and schedule all business initiatives needing marketing support. Lead collaborative process of establishing effective go-to-market promotional plans to support all priority initiatives in the marketing calendar

Responsible for developing strategic plans and marketing campaigns to support in season, post season, and offseason fan engagement and acquisition programs. Specific focus on developing strategic promotional and content plans to engage key fan segments (e.g. Cultural Marketing Programs, Theme Nights) and drive fan growth

Partner with Social Media and Content Teams to develop high impact creative and unlock incremental fan engagement and acquisition opportunities

Oversee the process to develop and source promotional items, working with vendors to plan, purchase, produce, deliver, and distribute promotional items and signage for events

Oversee mobile marketing and event activations. Collaborate with Community/Foundation, Ticketing, GP and In-Game teams to ensure high impact activation plans are established and executed effectively

Oversee Global Partnership marketing plans to activate sponsorship campaigns and achieve goals as outlined in the agreements

Oversee Celebrity and Ambassador program plans and activations

Lead the creative services team and serve as the organization’s creative leader who will drive brand consistency across all fan touchpoints. Build and lead a creative concepting, production, and review process that will ensure this consistency

Oversee the production and delivery of all creative concepts used in all visual communication mediums. This includes paid advertising (TV, OHH, print, radio), online marketing, website, social media, in-venue (videoboards, LED ribbons, and stadium signage), and events (activation spaces, branding, and giveaways) while overseeing each phase of the internal and external approval

Responsible for establishing annual brand marketing and creative services goals and operational plan that aligns with the overall business and marketing plans

Manage the department’s marketing and production budgets to support effective and successful operation of the brand and creative services functions

Direct and Manage Brand Marketing and Creative Services Teams, providing direction, guidance, and leadership to ensure they are developing and working toward future goals

Qualification

Brand marketingMarketing strategyGo-to-market planningCampaign analysisAutomated marketing platformsPhotoshopProject ownershipIndustry trendsHTMLCSS

Required

BA/BS Degree (4-year) Marketing, communications, advertising or a related field

7-10 years related work experience

In-house marketing or agency experience with a proven track-record of executing comprehensive plans at/under budget that have produced measurable results

Experience with automated marketing platforms to execute email, SMS, phone, and mail campaigns

Knowledge of brand marketing, marketing strategy, and go-to-market promotional planning

Ability to analyze campaign components, provide ROI and KPIs

Strong sense of project ownership and dedication to delivering outstanding results

Stays current with marketing, digital, social, and experimental industry trends