Anderson Power · 1 month ago
Digital Marketing Specialist
Sterling, MA, US
Full-time
Onsite
Mid Level
$66K/yr - $89K/yrAnderson Power Products is an industry leader in the design and manufacture of electrical power connectors. As a Digital Marketing Specialist, you will be responsible for setting up and running digital marketing tools and campaigns, analyzing performance, and collaborating with teams to enhance marketing effectiveness.
ElectronicsManufacturing
Responsibilities
Develop, launch, and optimize digital marketing strategies, company websites, and paid media campaigns that consistently drive measurable growth, deliver clear attribution, and achieve strong ROI
Integrate and optimize Anderson Power’s marketing technology stack to enable reliable data flow and accurate performance reporting that supports business growth
Deliver actionable insights to the business, enabling data-driven decisions that enhance marketing effectiveness
Collaborate with distributors on joint marketing initiatives that drive sales, strengthen market presence, and deliver shared ROI
Lead the planning and execution of digital campaigns in partnership with content and communications, ensuring initiatives are delivered on time, on brand, and with measurable impact
Foster strong cross-functional partnerships and provide clear, data-driven insights that align marketing efforts with business priorities and support strategic decision-making
Continuously optimize marketing processes and workflows to drive scalability, efficiency, and speed to market through clear documentation and smart automation
Qualification
Required
Bachelor's degree in marketing or communication
Strong understanding of digital platforms (e.g. CRM, CMS, automation tools, analytics platforms)
Experience planning, launching and optimizing paid digital campaigns
Strong organizational skills able to manage multiple deliverables at once
Solid understanding of SEO and SEM strategies
Experience in B2B product marketing, ideally in a technical or industrial sector
Familiarity with AI tools for marketing optimization
Coding skills (ex-HTML/CSS, JavaScript, Python, etc)
Experience with customer journey mapping and full-funnel marketing
Preferred
Account based marketing (ABM) experience a plus
Exposure to international markets and experience adapting campaigns for global audiences
Benefits
Medical, Dental & Vision Insurance
Education Reimbursement
Wellness Programs
401k with Company Match
Cash Balance Pension Plan
Vacation
Personal Days
Volunteer Time
Holidays
Parental Leave
Company
Anderson Power
Anderson Power is an international leader in high-powered, interconnect solutions.
Founded in 1877
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase