Abacus Group, LLC ยท 3 weeks ago
Senior Associate, Social Media Specialist
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $145K/yr
4+ years expAbacus Group, LLC is an asset management firm seeking a Senior Associate, Social Media Specialist to enhance their social media presence. The role involves developing social channel strategies, crafting content, and leading paid social efforts to elevate brand visibility and engagement.
B2BFinanceHuman ResourcesRecruitingStaffing Agency
Responsibilities
Direct social channel strategy (LinkedIn, X, YouTube), defining content pillars, success metrics, posting cadence, and experimentation to elevate brand visibility and engagement
Craft on-brand copy for all social channels and coordinate the development of accompanying graphic assets with the design team
Partner with internal teams and external collaborators to amplify launches, campaigns, and key brand moments across social platforms
Enforce brand standards and social governance, including tone of voice, design guidelines, tagging hygiene, and compliance approvals
Lead paid social strategy, managing budgets, audience targeting, and performance goals
Translate internal needs into paid social briefs and oversee campaign setup, QA, launch, pacing, optimization, and reporting
Align paid social efforts with channel marketing, sales, and web teams to ensure cohesive creative direction, landing page performance, and measurement frameworks
Define measurement standards by establishing the source of truth, implementing UTM/tagging requirements, and ensuring pixel tracking accuracy
Establish a reporting cadence that provides insight into channel and post-level performance relative to defined success metrics
Leverage analytics to highlight wins, diagnose performance issues, and recommend improvements
Qualification
Required
Bachelor's degree in Marketing, Communications, Finance, or a related field
4-7 years of experience in social media marketing, ideally in asset management, financial services, or related industry
Experience developing and executing organic and paid social strategies across social channels
Excellent writing and editing skills
Detail-oriented, ensuring accuracy across multiple deliverables
Experience managing social campaigns, including budgeting, campaign setup, organization, and reporting
Experience using analytics and reporting tools to measure performance, optimize campaigns, and communicate insights
Strong project management and organizational skills
Experience with LinkedIn, X, and YouTube with a keen eye on evolving trends and best practices
Preferred
Experience with Canva, Figma, or Photoshop
Company
Abacus Group, LLC
Abacus Group is an award-winning executive search firm specializing in the permanent, temporary, and temp-to-perm placement of Accounting & Finance, Public Accounting, Administrative Support, Compliance, Human Resources, Marketing & Communications, and Information Technology professionals across all industries.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brian Ruina
Partner - Accounting/Finance
Christopher Cook
Partner, Accounting and Finance Recruitment
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