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Verkada · 2 days ago

Sr. Tradeshow and Event Marketing Manager

Syracuse-Auburn Area

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $210K/yr

7+ years exp

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. They are seeking a strategic and highly organized Tradeshow and Event Marketing Manager to manage a portfolio of tradeshows and key experiential marketing activations, ensuring a consistent and compelling presence at events that supports demand generation goals.

Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building

No H1B

Responsibilities

Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs

Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence

Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities

Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations

Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards

Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events

Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence

Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy

Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence

Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis

Own event performance tracking, budget management, and reporting—including spend reconciliation,lead quality, and ROI

Recommend improvements, new opportunities, and ongoing portfolio optimization based on data and insights

Qualification

Event marketing managementVendor negotiationProject managementB2B event experienceData analysisBudget managementBooth designLead capture toolsEvent technology platformsCross-functional coordination

Required

7+ years of experience managing complex trade shows or large-scale B2B events, preferably in technology or SaaS

Proven success managing multiple concurrent events and competing deadlines

Strong project management skills with experience owning budgets, timelines, and cross-functional coordination

Demonstrated ability to negotiate with and manage external vendors, agencies, show services, and venues

Experience with booth design, fabrication, shipping logistics, show services, lead capture tools, and event technology platforms

Analytical mindset with the ability to use data to inform event selection, forecasting, and ROI evaluation

Comfortable traveling up to 40% (incl. occasional weekends/extended stays)

Bachelor's degree or equivalent experience

Benefits

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

Professional development stipend

Fertility Stipend

Wellness/fitness benefits

Healthy lunches provided daily

Commuter benefits