Welch Equipment Company · 1 month ago
Digital Marketing Specialist
Denver, CO
Full-time
Onsite
Entry, Mid Level
$55K/yr - $70K/yrWelch Equipment Company is the premier provider of material handling solutions, seeking a Digital Marketing Specialist to support brand growth through digital initiatives. The role involves managing website content, social media strategies, and integrated marketing campaigns to enhance the company's digital presence.
Information TechnologyManufacturing
Responsibilities
Develops and maintains website content, page layouts, landing pages, and user experience enhancements in collaboration with internal teams and external partners
Manages ongoing website updates, ensuring brand consistency, accuracy, and SEO best practices
Designs and publishes digital assets including graphics, banners, product pages, and promotional materials
Tracks digital analytics (website traffic, conversion metrics, SEO performance) and provides actionable reporting
Creates, schedules, and publishes social media content across platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube, etc.)
Develops platform-specific strategies to expand engagement, increase brand visibility, and support lead-generation goals
Monitors social media activity, responds to comments/messages, and identifies trends to enhance content performance
Manages social media analytics dashboards to evaluate reach, growth, and campaign effectiveness
Assists in developing and executing integrated marketing campaigns, including digital ads, print collateral, email campaigns, and promotional initiatives
Prepares marketing and advertising strategies by assisting with objectives, timelines, creative direction, and promotional planning
Collects, analyzes, and summarizes sales and marketing data for routine reporting and executive review
Supports the sales team by supplying updated digital materials, product information, market trends, and account-specific support resources
Conducts competitive research on product offerings, marketing approaches, pricing, and positioning; maintains organized research databases
Manages and updates marketing databases, mailing lists, and content libraries
Assists in planning and coordinating meetings, trade shows, corporate events, and customer-facing promotions
Continuously expands job knowledge through digital marketing training, UX/website courses, and emerging industry trends
Contributes to departmental success by taking ownership of new tasks and identifying opportunities to improve Welch's digital brand presence
Qualification
Required
Digital Marketing
Website Content Management (CMS experience preferred)
Social Media Strategy & Content Creation
SEO/SEM Fundamentals
Graphic Design & Digital Asset Creation
Market Segmentation
Marketing Research & Data Analysis
Project Management
Understanding the Customer Journey
Process Improvement
Budget & Financial Tracking
Preferred
Bachelor's degree in Marketing, Digital Media, Communications, Graphic Design, or related field
Experience with website content management systems (CMS) such as WordPress, Webflow, Drupal, or similar
Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or Figma
Working knowledge of SEO, SEM, and Google Analytics (GA4 preferred)
Experience managing and growing social media platforms for a business or brand
Familiarity with CRM and marketing automation tools (HubSpot, Oracle, Mailchimp, Constant Contact, etc.)
Basic understanding of HTML/CSS for website updates and formatting
Experience with digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Advertising)
Strong copywriting skills for digital ads, website content, and social media captions
Ability to analyze and report on marketing performance metrics
Experience coordinating trade shows, events, or promotional campaigns
Strong photography or video-editing skills (bonus)
Benefits
Comprehensive Medical, Dental, Vision plans
STD, LTD, and Life insurance
Accrued Paid Sick Leave and Vacation
401(k) match
Company
Welch Equipment Company
Welch Equipment Company is a warehousing company providing fleet management, storage solutions, and specialty equipment.
Founded in 1985
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Chris Rice
President and CEO
Haley Breuker (Hanna)
Human Resources Partner
Company data provided by crunchbase