BusPlanner · 7 hours ago
US Sales Manager
United States
Full-time
Remote
Senior Level
5+ years expBusPlanner is hiring a Sales Manager to lead, coach, and grow our full cycle AEs while driving revenue growth across our K-12 software business in the US. This role combines hands-on selling with strategic sales leadership and involves refining go-to-market strategies while managing a sales team.
Management ConsultingSoftwareTransportation
Responsibilities
Lead the frontline sales team, owning the full sales cycle from lead generation through close, while providing hands-on coaching to drive individual and team performance
Responsibilities include, but are not limited to: running your own deals in the first six months, conducting discovery calls and demos, managing RFP submissions, negotiating contracts, and guiding reps through complex sales cycles
Act as a player-coach, modeling best practices in prospecting, discovery, solution presentations, and closing, particularly within the K-12 education market
Build, train, and mentor a high-performing sales team, implementing structured coaching, call reviews, and deal strategy sessions to continuously improve skills and outcomes
Develop and execute a targeted go-to-market strategy for K-12 software sales, leveraging both inbound and outbound motions
Manage pipeline health and forecasting accuracy, using sales metrics to identify risks and opportunities
Cultivate strong relationships with school district stakeholders, including Transportation Directors, Superintendents, IT leaders, and Procurement teams
Represent BusPlanner at industry conferences, association events, and other K-12 networking opportunities to build brand awareness and drive pipeline growth
Collaborate closely with leadership, RevOps, and Marketing to refine sales processes, optimize messaging, and ensure alignment across the customer journey
Qualification
Required
Proven experience in K-12 software sales
Ability to execute in a high-growth, fast-paced environment
Lead the frontline sales team, owning the full sales cycle from lead generation through close
Provide hands-on coaching to drive individual and team performance
Run your own deals in the first six months
Conduct discovery calls and demos
Manage RFP submissions
Negotiate contracts
Guide reps through complex sales cycles
Model best practices in prospecting, discovery, solution presentations, and closing
Build, train, and mentor a high-performing sales team
Implement structured coaching, call reviews, and deal strategy sessions
Develop and execute a targeted go-to-market strategy for K-12 software sales
Manage pipeline health and forecasting accuracy
Cultivate strong relationships with school district stakeholders
Represent BusPlanner at industry conferences and K-12 networking opportunities
Collaborate closely with leadership, RevOps, and Marketing
Preferred
5+ years of quota-carrying software sales experience, with at least 2-3 years managing frontline sales reps
Proven track record of personally exceeding quota and leading teams to consistently hit or surpass targets
Direct experience selling into the K-12 education market
Deep understanding of procurement cycles, RFP processes, and multi-stakeholder decision-making
Ability to operate as a player-coach
Strong business acumen and ability to build, refine, and scale repeatable sales processes in a high-growth environment
Skilled in pipeline management, forecasting, and leveraging CRM data to drive decision-making
Exceptional communication and presentation skills
Experience representing a company at industry conferences, trade shows, and association events
Company
BusPlanner
BusPlanner is an all-in-one student transportation software platform trusted by hundreds of school districts across North America.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase