Maison Margiela · 1 day ago
Manager, PR- OTB Group, North America
New York, United States
Full-time
Onsite
Mid, Senior Level
$85K/yr - $90K/yr
5+ years expMaison Margiela is part of the OTB Group, an international fashion group known for its iconic brands. The Manager, PR will develop and manage strategic editorial and influencer partnerships, focusing on enhancing brand awareness and public perception through effective media relations and PR initiatives.
ApparelJewelry
No H1B
Responsibilities
Drive awareness and ensure OTB Americas brand portfolio is held to the highest standards & brand positioning across all PR & Influence activities – including press, events, boutique openings, celebrity initiatives, influencer activations and more
Partner with PR & Influence Director in developing focused and elevated strategies to increase brand awareness, exposure and editorial coverage for OTB Americas brand portfolio
Plan and execute local communication calendar in timely manner for PR activities (brand, product, event & corporate), preparing assets, creating press releases, pitching to media, managing proof readings
Lead outreach efforts to secure media coverage in national, regional, and trade publications, ensuring key messaging is communicated consistently
Partner with external agency partners to monitor media coverage and track the success of PR campaigns
Build and maintain a media database to facilitate targeted pitching and ensure timely and effective outreach to journalists
Partner and liaise with local and HQ teams on local strategies to generate buzz and awareness in the region
In partnership with Director, develop & implement yearly talent dressing and seeding strategy
Develop and execute influencer campaigns that align with the company’s goals, ensuring successful partnerships and measurable results
Track and report on the effectiveness of influencer campaigns, measuring engagement, ROI, and overall impact on brand awareness
Manage the PR & influencer budget, inclusive of gifting, travel, etc
Maintain a marketing calendar of Premieres, Film Festivals, & other wardrobing/seeding opportunities
Oversee press & talent requests (features, news coverage, samples, other collateral), with agency
Place seasonal sample & seeding orders, aligned with regional business priorities
Manage store pulls and giftings
Partner with Coordinator, PR to manage sample traffic utilizing Fashion GPS, ensuring product is delivered to the appropriate contacts on time
Ensure PR closet is maintained and organized
Manage Editor/Stylist Showroom & Boutique Appointments, Fittings, etc
Support PR Agency in consolidating Americas guestlist by brand, ensuring top media, stylists, talent and influence are present
Management of attending talent, including deal memos, logistical elements such as fittings, travel, accommodations, transportation, glam and subsequent scheduling. Secure Press coverage – GRWM features, etc
Support PR Agency for re-sees and post-show appointments
In partnership with PR Agency, schedule seasonal appointments with all top local media and stylists
Coordinate with merchandising team and PR coordinator for organization of showroom, when relevant
Collaborate with internal stakeholders to manage PR-related events and activities, including product launches and special initiatives
Support Events team with Press & Talent/Influence attendance & coverage of events
FOH management of media & VIP
Maintaining the PR brand budget, both annual and by project, managing PR events such as the fashion show and press days
Manage the PR & influencer budget, ensuring campaigns are executed within budgetary guidelines
Qualification
Required
Proven experience in managing media relations and influencer campaigns, with a strong track record of securing coverage in top-tier outlets
Experience with influencer platforms, social media, and content marketing strategies
Excellent verbal and written communication skills
Strong analytical and problem-solving skills
Proficient with Microsoft Office Suite or related software
Exceptional written and verbal communication skills, with the ability to craft compelling press materials and pitch media effectively
Strong relationship-building skills, with the ability to engage and maintain connections with media contacts and influencers
Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment
In-depth knowledge of PR and influencer marketing best practices, trends, and tools
Proficiency in media monitoring tools, influencer management platforms, and analytics software
Excellent organizational and project management skills
Preferred
5+ years of experience in public relations, influencer marketing, or in an agency setting preferred
Company
Maison Margiela
Maison Margiela is a French fashion house founded in Paris in 1988 by Belgian designer Martin Margiela. It is a sub-organization of OTB.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Arianna Darden✨
Brand Partner
Camisha Smith
Maison Margiela 2023 Partner
Recent News
Global Cosmetics News
2025-11-14
Company data provided by crunchbase