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Business Insider · 1 month ago

Senior Manager, Creative Strategy

New York, New York, United States

Full-time

Onsite

Mid, Senior Level

$100K/yr - $115K/yr

5+ years exp

Business Insider is seeking a Senior Manager, Creative Strategy to join a fast-paced, collaborative team responsible for developing strategic advertising campaigns that connect brands to our influential audience. The ideal candidate will lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward.

Digital MediaNewsPublishing

Comp. & Benefits

Responsibilities

Partner with Sales, agencies, and clients in collaborative brainstorms to clarify objectives and shape creative strategies that meet advertiser goals

Create persuasive proposals and presentations that bring together storytelling, data, and insights to deliver results

Work with Planning, Insights, and Strategy teams to build integrated campaigns that balance creativity and performance

Use audience insights, category trends, and campaign learnings to recommend proactive, cross-platform content and partnership opportunities

Collaborate with Product, Video, and Ad Innovation teams to help translate new formats and features into sellable creative ideas

Support Sales in presenting campaign concepts and strategies, communicating ideas confidently to senior stakeholders

Partner with Insights and Client Success teams to review campaign performance and apply learnings to future recommendations

Maintain sales enablement materials, case studies, and editorial packages that help drive proactive selling and business growth

Internally merchandise standout work and case studies to showcase success, share learnings, and inspire best practices across teams

Qualification

Creative strategyStorytelling abilityPresentation skillsVisual storytelling toolsMarketing experienceSolutions-oriented mindsetCollaborationAttention to detail

Required

5+ years of experience in marketing, advertising, or brand strategy — ideally within a publisher or high-growth media environment

Exceptional storytelling ability — translating data, insights, and ideas into compelling narratives that resonate with both clients and audiences

Strong writing and presentation skills, with a track record of producing high-quality creative materials

A strategic and creative mindset, equally comfortable discussing brand goals, audience behavior, and business results

Understanding of how ad products and creative storytelling intersect, with curiosity about emerging formats and innovation

Proficiency in visual storytelling tools (slide design, mockups, data visualization)

A collaborative, proactive approach — able to manage multiple projects and stakeholders in a fast-moving environment

High attention to detail, organization, and a solutions-oriented mindset

Benefits

Flexible PTO, 10 paid holidays, and 16 weeks of parental leave

Comprehensive medical, dental, and vision insurance plans

Matched and vested 401k plan

Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)

Commuter benefits

Phone reimbursement

Gym membership discounts

Company

Business Insider

Glassdoor3.8

Business Insider is an online platform that offers the latest business, celebrity, and technology news. It is a sub-organization of US Business Funding.

Founded in 2007

New York, New York, USA

201-500 employees