Southern University at Shreveport · 2 months ago
Social Media and Communications Strategist
Shreveport, LA
Full-time
Onsite
Mid Level
$34K/yr - $40K/yr
3+ years expSouthern University at Shreveport is a comprehensive community college serving Shreveport and surrounding areas. The Social Media and Communications Strategist will develop and manage social media strategies to enhance the university's visibility and reputation, while also executing marketing campaigns and collaborating with various departments.
Higher Education
Responsibilities
Develop, execute and manage a Strategic Social Media and Communications Plan of Action that aligns with the University's mission to expand its visibility, enhance its reputation online and promotes enrollment through innovative use of social media platforms
Execute social media marketing strategies and campaigns to communicate key themes and messages for all academic and workforce programs, marketing programs, partner engagements, fundraising campaigns and community-building efforts
Serve as lead Social Media Administrator for all designated campus social media reps
Serve as lead Communications Strategist for all print and digital content in cooperation with the Director of Marketing
Work with the Office of the Chancellor to create and communicate timely messages on behalf of the Chancellor for posting on all University social media sites to students, faculty, constituents, and the public as designated by the Chancellor
Serves as university photographer to capture images of major university related events and accomplishments sanctioned by the marketing office and the office of the Chancellor
Works with other departments and divisions to develop, proofread and coordinate dissemination of media releases regarding campus, accomplishments, events and activities
Maintains social media calendar and manages day-to-day social media posts and activities
Monitors trends, recommends new social media strategies, tools, sites, and applications to ensure content is relevant, timely and grows fan base while increasing engagement
Works collaboratively with other departments and divisions to provide strategic social media counsel to internal stakeholders (e.g. senior-level administrators, directors, managers, deans, faculty, staff, students and alumni) to extend SUSLA’s reach and audience
Works closely with web team, staff and senior leadership to ensure website functionality as it relates to social media
Identify and report reputational threats and inappropriate conversations by flagging negative feedback, criticism of the university and/ or other emerging issues
Maintain social media dashboard and corresponding reporting; track metrics and analyze efficacy of campaigns in effort to maximize reach and results
Monitor effective best practices for measuring the impact of social media campaigns
Supports all other campus and marketing initiatives as needed
Qualification
Required
Bachelor's degree in Communications, Marketing, Public Relations or related field
Minimum 3 years of progressive digital communications, online marketing and/or social media experience
Ability to think critically and analytically, understanding the synergies between PR and Social Media and how to integrate accordingly
Knowledge and understanding of social media platforms and strategies to drive engagement and grow/increase presence across multiple platforms
Proficient in posting content and graphics on social media platforms
Proficient in promotional writing, content editing demonstrating attention to audience
Well versed with computer applications
Exercises sound judgment consistently; manages the University's reputation online responsibly
Must be organized, self-directed, able to work in a fast-paced environment, and willingness to work during non-standard business hours
Ability to establish and maintain effective and harmonious work relations with faculty, staff, students and the public, and with people from culturally diverse backgrounds
Preferred
Four plus years direct experience creating, executing, and managing social media campaigns and/or strategic marketing in an education or institution of higher education setting
Able to create visuals using a handheld camera and edit with graphic design applications or software like Photoshop, Canvas or Spark
Company
Southern University at Shreveport
Southern University at Shreveport is a school in Shreveport.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase