This job has closed.

Razorfish · 1 day ago

ACD, Content Creation (on/off camera)

New York, NY

Full-time

Hybrid

Senior Level

$61.34/hr - $96.53/hr

5+ years exp

Razorfish is a leading marketing company known for its digital expertise. They are seeking an Associate Creative Director focused on content creation for social media platforms like TikTok and Instagram, responsible for ideating, producing, and editing engaging video content for fashion brands.

AdvertisingInternetSearch EngineWeb Design

Responsibilities

Brainstorm and pitch TikTok and Instagram video concepts aligned with current trends and brand objectives

Partner with social strategists, influencers, and creators to develop compelling content ideas

Create content highlighting fashion experts, apparel, shoes, and beauty

Ensure Overall creative is on-brand but also inspires user engagement, wins affinity and is breakthrough and fresh

Stay updated on industry and platform trends, competitor strategies, and audience behavior to inform content creation

Occasionally appear on camera or use hands for product modeling

Capture and direct social-first video content (TikTok: phone-based, authentic; Instagram: DSLR, polished)

Shoot fashion-focused videos featuring apparel, shoes, beauty, and expert Q&As

Shoot and edit content on a daily/weekly basis

Direct talent for simple Q&A or lifestyle shoots

Edit videos directly on mobile for TikTok; apply simple SFX and audio enhancements

Utilize platform-native audio and trending sounds effectively

Deliver polished edits for Instagram using DSLR footage

Travel to client flagship store or local locations for content capture as needed

Qualification

Adobe Creative SuiteTikTok content creationInstagram content creationFigmaCanvaSocial-first campaignsCommunication skillsCreative mindsetCollaborative workAttention to detail

Required

Bachelor's Degree or higher in Fine Arts, Graphic Design, Digital Media Design, or Advertising/Portfolio school

5+ year experience in an advertising or marketing agency

An engaging portfolio that demonstrates both conceptual ability and art direction craft and social content creation

Software Skills: Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator, InDesign), Figma, Canva

Deep understanding of native TikTok video style, visual hooks, and trend-driven storytelling

Comfortable shooting with both phone (TikTok) and DSLR (Instagram)

Strong grasp of audio integration and basic sound editing

Strategic thinker with proven experience in social-first creative campaigns

Experience collaborating with influencers and creators

General awareness and understanding of the digital landscape, including online campaigns, mobile experiences, and social media landscape

Enthusiasm, big ideas and attention for details are welcome

Strong written and verbal communication skills

A creative mindset with a passion for storytelling and innovation

Ability to work collaboratively in a fast-paced environment

You are passionate about the creative world and love to stay on top of the latest trends, strategies, and technologies as well as how competitors within the industry are doing things

Ability to meet deadlines while maintaining high-quality work

Please provide portfolio link and resume when applying