OnPoint Community Credit Union · 1 month ago
Digital Banking Strategy Specialist
Portland, OR
Contract
Onsite
Mid, Senior Level
4+ years expOnPoint Community Credit Union is focused on advancing digital transformation in banking. The Digital Banking Strategy Specialist will drive strategy and execution for digital channels, enhancing member experiences and ensuring alignment with corporate goals.
BankingConsultingFinancial ServicesInsurance
Responsibilities
Support the development and execution of the credit union’s digital banking roadmap, aligning initiatives with corporate strategic goals and member needs
Analyze market trends, member behaviors, and emerging technologies to identify opportunities for innovation, differentiation, and operational efficiency
Develop comprehensive business cases for proposed digital initiatives, including cost-benefit analysis, ROI modeling, and alignment with strategic priorities
Partner with cross-functional teams (Marketing, IT, Operations, Lending, Member Experience) to prioritize and deliver digital initiatives that enhance engagement and satisfaction
Develop and maintain digital performance dashboards and KPIs to measure adoption, satisfaction, and ROI
Serve as a subject matter expert for the credit union’s online banking, mobile app, and related digital platforms
Participate in vendor selection, evaluation, and implementation for digital banking platforms and fintech partnerships
Stay up to date on the latest enhancements to existing digital products and platforms, evaluating vendor release notes, updates, and new features to recommend adoption or deferral based on strategic fit and member impact
Collaborate with vendors, fintech partners, and internal teams to enhance existing digital features and ensure alignment with strategic priorities
Conduct competitive analyses and benchmarking to ensure digital offerings remain best-in-class among peer institutions
Identify and document business requirements for new digital capabilities and assist with user acceptance testing (UAT) and member journey mapping
Use data analytics and member feedback to identify pain points and opportunities to improve the digital member experience
Collaborate with internal stakeholders to ensure digital tools are intuitive, efficient, and aligned with member expectations
Develop and implement member education and adoption campaigns for digital tools and services
Support vendor management activities including vendor selection, contract review, performance tracking, SLAs, and regulatory compliance
Collaborate with Risk, Compliance, and Information Security teams to ensure all digital initiatives meet regulatory and security standards
Maintain awareness of digital banking regulations, consumer privacy laws, and cybersecurity best practices
Qualification
Required
Bachelor's degree in business, finance, Information Systems, marketing, or related field; or similar depth of work experience preferred
4-6 years of experience in digital banking, fintech, or financial services strategy, preferably at a large credit union or regional/national bank
Proven experience with digital channel management, business case development, vendor selection, and digital transformation initiatives
Strong analytical, strategic thinking, and project management skills
Ability to translate complex data into actionable insights and executive-level recommendations
Proficiency with digital analytics tools, CRM systems, and digital banking platforms
Excellent communication, collaboration, and stakeholder management skills
Preferred
MBA or related graduate degree preferred
Familiarity with Agile methodologies, product management, or CX frameworks (Design Thinking, Journey Mapping) is a plus
Use of AI tools for personal efficiency and organization; conceptual understanding of AI as potential product feature
Company
OnPoint Community Credit Union
Onpoint Community Credit Union deals with financial services such as saving accounts, loans, credit, retirement planning and insurance.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Bob Harding
Chief Commercial Officer (CCO)
Damian Laviolette
Chief Information Officer (CIO)
Recent News
2025-08-14
2025-04-15
2025-02-05
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