(Senior) Director, Influencer Marketing jobs in United States
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HelloFresh · 1 week ago

(Senior) Director, Influencer Marketing

positionNew York, NY
timeFull-time
remoteOnsite
seniorityDirector/Executive
date7+ years exp

HelloFresh is seeking a (Senior) Director to lead their influencer marketing team and drive their global creator strategy from their New York headquarters. The role involves optimizing influencer marketing efforts, collaborating with local teams, and ensuring impactful creator content reaches a wide audience.

B2CDelivery ServiceFood and BeverageFood DeliverySubscription Service
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H1B Sponsor Likelynote

Responsibilities

Lead and evolve HelloFresh’s global influencer marketing strategy, setting best practices and scaling successful models across all markets
Own a pipeline of central projects across automation, paid content amplification, onboarding of nano and micro influencers, data enrichment and AI
Own and grow our global creator programs, from ambassador communities to paid partnerships, co-branded campaigns and content utilisation across paid and organic channels
Drive performance by integrating influencer content into the full marketing funnel—including amplification, darkposting, and partnership ads
Partner with local and central teams to guide execution, optimize budget allocation, and track performance across channels and countries
Develop global frameworks, tooling, and playbooks to streamline operations, reduce inefficiencies, and scale with consistency
Negotiate global partnerships, lead agency relationships, and foster a diverse, high-performing creator ecosystem
Monitor trends, platforms, and creator innovations to keep HelloFresh at the forefront of the creator economy
Be the face of the channel for our local and central senior leaders and advocate for it in performance reviews, budgeting sessions and leadership meetings

Qualification

Influencer marketingPerformance-driven mediaGlobal marketing strategyData-driven mindsetStakeholder managementFluent in EnglishCommunication skills

Required

7+ years of experience in influencer marketing, with proven success in a global or multi-market leadership role
Deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube, and Twitch
Strong track record of performance-oriented influencer campaigns and experience integrating creators into paid media strategies
Experience managing international teams or stakeholders and scaling marketing programs across diverse regions
Exceptional communication and stakeholder management skills, with the ability to align central and local priorities, and provide easy-to-digest information for central and local leaders
A data-driven mindset: you're comfortable working with performance metrics, budget reports, and media effectiveness analyses
Fluent in English; additional languages are a plus

Benefits

401k with company match that vests immediately upon participation
Company equity plan based on role
Generous PTO, including sabbatical, and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Tuition reimbursement for continuing education (upon 2 years of service)
Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Company

HelloFresh

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HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week.
dateFounded in 2011
location
Berlin, Berlin, DEU
people-size10001+ employees
web-link
http://www.hellofreshgroup.com

H1B Sponsorship

HelloFresh has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (27)
2023 (16)
2022 (25)
2021 (15)
2020 (12)

Funding

Current Stage
Public Company
Total Funding
$367.46M
Key Investors
Baillie GiffordRocket InternetInsight Partners
2017-11-02IPO
2016-12-20Series G· $88.32M
2015-09-17Series F· $85.64M

Leadership Team

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Dominik Richter
CEO and Founder
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Sebastien Tron
Vice President, Growth Opportunities
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Recent News

InternetRetailing
HelloFresh Scouts partnership brings cooking skills and sustainability to UK families
2026-01-16
GlobeNewswire
Online Grocery Market Projected to Reach US$ 2,237.1 Billion by 2035, Supported by Rising Digital Transaction Volumes Says Astute Analytica
2026-01-16
Grocer
HelloFresh sponsors Scouts’ Chef Badge
2026-01-15
Company data provided by crunchbase